- Execute content development for new and existing marketing campaigns.
- Manage the go-to-market calendar for the web and ensures channel plans and strategies are executed on time.
- Deliver content for the customer journey from pre-cruising to post-cruising shopping.
- Implement appropriate localization/translation strategies working with relevant functions while ensuring a consistent brand experience.
- Delivering and managing content that better helps the guest understand the product, and for ensuring that content is accurate.
- Manages the ongoing maintenance of the content database.
- Work with stakeholders and manage relationships for long term content optimization.
- Communicate strategy efforts to key stakeholders and leadership.
- Partner with analytics and SEO research to understand customers' needs in all product initiatives.
- Deliver campaign results to Go-To-Market including detail activities and KPIs.
- Run experiments and evaluate data to develop content recommendations and insights for future marketing efforts.
- Work with partners to test product positioning and identify opportunities for end-to-end funnel optimization.
- Perform competitive analysis to inform decisions and adjust content themes/topics.
- Execute plans to develop the assets that support content development and expansion.
- Coordinate project deliverables and collaborate with team members from other departments such as internal creative services.
- Use content publishing systems to modify content to our site.
- Conduct content inventories and audits to identify website- and page-level issues, such as thematic gaps, thin or duplicate content, inadequate inlinks, and improper use of heading structures.
- Support product prioritization to meet business goals and ship deployment efforts.
- Arrange the review and final approval of content; document feedback and manage any changes.
- Further develop the consumer journey throughout the site for a personal shopping experience with innovative AI tactics and personalization.
- Perform UAT, QA, and testing to ensure tool sets are working properly and identify opportunities to improve our content capabilities.
- Bachelor's Degree in Marketing, Business, Journalism, English major, or similar
- 5-6 years of professional experience with web content strategy.
- In-depth knowledge managing of content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications.
- 3+ years of experience working within a content management system.
- Ability to devise holistic content marketing strategic plans and ability to execute at a strategic and tactical level.
- Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
- Flexibility to changing priorities and being able to work on several projects simultaneously.
- Exceptional verbal, written and presentation communication skills and the ability to inspire others.
- Highly self-motivated, thrive in a fast-paced collaborative environment, and work well within a team.
-
Technical Content Strategist
2 weeks ago
Millennium Management Miami, United StatesTechnical Content Strategist - Equities Technology · Job Function Summary · Reporting to the Head of Technical Knowledge Management, you will be a Technical Content Strategist with Atlassian Confluence expertise, based in the New York, Miami, or London office. We are seeking so ...
-
Senior Marketing and Content Strategist
1 week ago
goTRG Miami, United StatesPosition: Senior Marketing and Content Strategist · Are your performance-driven and want to make a tangible impact? · Are you looking for professional growth opportunities and a chance to build a career? · Are you a problem solver who loves a good challenge? · Do you want to c ...
-
Lead, eCommerce Content Strategist
2 weeks ago
Royal Caribbean Group Miami, United StatesThe Lead, eCommerce Content Strategist, is responsible in executing go-to-market campaign strategies, marketing strategies, editorial content, product data content and all content creation for This role will work to innovatively s eCommerce, Strategist, Content, Commerce, Market ...
-
Senior Director Content Strategist
1 week ago
Circle Miami, United StatesCircle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up p ...
-
Director - UX Content Strategist - Remote
1 week ago
KPMG Miami, United StatesBusiness Title: Director - UX Content Strategist - Remote · Requisition Number: · Function: Business Support Services · Area of Interest: · State: FL · City: Miami · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory se ...
-
Sosocial Media Strategist l
2 days ago
PhxProConnect Miami, United StatesPhoenix Pro Connect is assisting an up-and-coming company in the fashion industry with the recruitment of a Social Media Content Creator & Strategist. · Position Title: Social Media Content Creator & Strategist · Job Description: · Are you a digital content enthusiast with a flai ...
-
Social Media Strategist
1 week ago
Inkspirenize Miami, United StatesJob Title: Social Media Strategist · Location: Miami, FL · Job Description: · We are seeking a creative and analytical Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media str ...
-
Social Media Marketing Manager
2 days ago
Tekcapital plc Miami, United StatesWe are on the lookout for a dynamic Social Media Content Creator Strategist to elevate our brand presence across various digital platforms. This role is perfect for someone who thrives in the digital content realm, with a knack for video editing, graphic design, and social media ...
-
Social Media Strategist
1 week ago
Inkspirenize Miami, United StatesJob Title: Social Media StrategistLocation: Miami, FLJob Description:We are seeking a creative and analytical Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media strategies to e ...
-
Senior Director of Marketing
5 days ago
Hire Writing, LLC Miami, United StatesFull-Time, On-Site: Miami, FL | *relo assistance provided | $190K-$225K base + 25% + LTIs · Opportunity: Historically dialysis has been the go-to option for chronic kidney disease (CKD) patients because of it's low cost and easy access - it's a harsh method and actually doesn't t ...
-
Senior Content
1 day ago
Kaseya Miami, United StatesKaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide. Kaseya's best-in-breed technologies allow organizations to efficiently manage and secure IT to drive susta ...
-
Social Media Community Mgr L44WW85V
1 week ago
Icreatives Miami, United StatesAbout the job Social Media Community Mgr L44WW85V · Join our digital/social team as a Social Media Community Manager An award-winning ad agency in Miami is searching for an engaging, connected, and savvy Community Manager to join their team in this full-time, hybrid role. · Do ...
-
Social Media Community Mgr L44WW85V
1 week ago
Icreatives Miami, United StatesAbout the job Social Media Community Mgr L44WW85V Join our digital/social team as a Social Media Community Manager An award-winning ad agency in Miami is searching for an engaging, connected, and savvy Community Manager to join their team in this full-time, hybrid role.Do you hav ...
-
Content Producer
3 days ago
Neon Flux Miami, United StatesContent Producer · Remote with a preference for Miami, FL · If the candidate is located in Miami, they will be expected to work in a hybrid capacity. · Neon Flux is a data-first brand accelerator that grows brands from various stages into enterprise market leaders to the point ...
-
Advertising Operations Specialist
4 days ago
Univision Communications Inc Miami, United StatesTelevisaUnivision is the leading Spanish-language media company in the world We're investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We're growing our offerings, building on the recent launch of our suc ...
-
VP, Group Business Development Director
6 days ago
Next City Miami, United StatesCompany DescriptionHi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backg ...
-
VP, Group Business Development Director
1 day ago
PUBLICIS GROUPE Miami, United StatesCompany Description · Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse ba ...
-
VP, Group Business Development Director
1 day ago
PUBLICIS GROUPE Miami, United StatesCompany Description · Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse ba ...
-
VP, Group Business Development Director
1 week ago
Razorfish, Inc. Miami, United StatesHi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, ...
-
VP, Group Business Development Director
1 week ago
Razorfish, Inc. Miami, United StatesHi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, ...
Lead, eCommerce Content Strategist - Miami, United States - Royal Caribbean Group
Description
Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.The Royal Caribbean Group's Global eCommerce team has an exciting career opportunity for a full time Lead, eCommerce Content Strategist reporting to the Manager, eCommerce Content Strategy.
This position will work on-site in Miami, Florida.
Position Summary:
The Lead, eCommerce Content Strategist, is responsible in executing go-to-market campaign strategies, marketing strategies, editorial content, product data content and all content creation for This role will work to innovatively solve content strategy challenges while leading a junior content strategist to help develop campaign execution and results.
A strong communicator, capable of working with key stakeholders in multiple teams. Developing, proposing, presenting, and selling new ideas, strategies, concepts, and tactics-then guide those projects to completion. The Lead, eCommerce Content Strategist is expected to utilize their analytical and creative muscles to think long term as we optimize our work throughout each campaign life cycle.
This role helps us connect with our guests the best way by deciding how to apply the right message to the right customer at a crucial moment to developing the content strategy that will bring visibility to key products at the right time. Providing recommendations on content layout and link architecture, and working closely with the UX, design, and development teams to assure development efforts are helping improve processes and customer satisfaction on the site. This process includes monitoring Web Analytics, Business Performance, and Customer Satisfaction closely to determine short and long-term opportunities, performing audits, informing content strategy efforts, identifying content gaps, and ensuring content on the web is reaching its max potential.
Essential Duties & Responsibilities:
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
#LI-MP1