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    Senior Digital Media Specialist - Nashville, United States - HNTB

    HNTB
    HNTB Nashville, United States

    1 week ago

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    Description


    What We're Looking ForAt HNTB, you can create a career that is meaningful to you while building communities that matter to all of us.

    For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country.

    With our historic growth, it is an exciting time to join our team of employee-owners.

    This opportunity entails being responsible for participating in the creation of digital content that is distributed and/or placed on external sites and social media platforms.

    This position performs analysis and gathers insights related to the performance of external content against key performance indicators and collaborates with internal teams and management to communicate effectiveness and to optimize output and experience.


    What You'll Do:
    Produces and reviews content in line with the content strategy.

    Develops and maintains a digital media presence across all channels to drive engagement, follow growth, brand loyalty, and increase brand awarenessWorks with clients and internal teams on the creation and execution of content to support key messaging.

    Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reachAnalyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budgetProduces, edits or oversees copy, original content articles, advertising, printed collateral in written or video format.

    Responsible for planning and production processes to ensure quality content, on time, and on budget.

    Works with influencers and content creators to execute content on behalf of the client across external channelsCurates sharable and user-generated content and determines best suited platform for content.

    Tracks and evaluates social analytics and metrics against KPIs and weekly report and insights. Trends data and provides summaries to leadership on effectiveness.

    Collaborates with clients and internal teams to optimize user experienceIdentifies trends and insights to optimize user experience, budget, and performanceManages email marketing platforms and distribution lists.

    Works with internal teams on creating content.

    Performs other duties as assignedWhat You'll Need:

    Associates degree in Marketing, Communications, English, Journalism or relevant field and 6 years of relevant experience, orIn lieu of education 8 years of relevant experienceWhat You'll Bring:Knowing social media platforms and requirements.

    Setting and driving the social/digital media strategy, analyzing data, and measuring effectiveness. Understanding how to reach targeted demographic users on social media platforms such as X, Instagram, LinkedIn and Facebook.
    Using email marketing platforms such as MailChimp and myEmma with expertise.
    Reviewing analytics to ensure the marketing goal was met and adjusting as needed.

    Strong understanding of website design and coordinating with the project team to help guide the strategy behind the client's digital goals.

    Developing, presenting, and refining the strategy from client and internal feedback and communicating changes to the team.
    Tracking, analyzing, and reporting on implemented strategy.
    Assessing, guiding, and refining reporting analytics and trends.
    Serving as the liaison between the project team and the client.


    What We Prefer:


    Bachelor's degree in Graphic and Digital Media Design, Digital Communications, Social Media Marketing, Media Arts, Multimedia Arts or a closely related fieldExperience with branding and paid social media strategies to increase program/project visibility as well as reporting on results (engagement, impressions, CTA success, A/B testing, etc.)Experience developing social media campaigns, paid and organic and driving the success of each.

    Creative team management experience or managementSome experience with creative briefs and graphic design softwareAdditional InformationClick here for benefits information:
    HNTB Total RewardsClick here to learn more about EOE including disability and vetVisa sponsorship is not available for this position

    #CB #MarketingSalesCommunicationsLocations:

    Nashville, TN (City Center NOTICE TO THIRD-


    PARTY AGENCIES:
    HNTB does not accept unsolicited resumes from recruiters or agencies.

    Any staffing/employment agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of HNTB.

    HNTB will have the right to hire that applicant at its discretion and without any fee owed to the submitting staffing/employment agency, person or entity.

    Staffing/employment agencies who have fee agreements with HNTB must submit applicants to the designated HNTB recruiter to be eligible for placement fees.


    Job Type:

    RegularFull/Part Time:
    Full time

    Job Category:
    Public Engagement and Communications GroupReqID: R-20852
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