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    Customer Success Manager - Lafayette, United States - Capital City Press

    Capital City Press
    Capital City Press Lafayette, United States

    3 weeks ago

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    Description
    Customer Success Manager, Digital Operations Team

    Location :
    Hybrid work model - Candidates can be based in New Orleans, Baton Rouge, Lafayette, or Shreveport/Bossier City

    Department :
    Digital Operations Team, Advertising DepartmentReports To : Director of Digital OperationsType : Full-Time


    About Georges Media Group:


    Georges Media Group is Louisiana's largest media company, with a diverse portfolio of influential brands including , The Baton Rouge Advocate, Gambit, and The Times Picayune.

    We are at the forefront of the rapidly evolving media landscape, specializing in innovative digital advertising solutions that reach audiences across various channels.


    Position Summary:
    As a Customer Success Manager (CSM), you will be an essential part of our dynamic digital operations team. CSMs are primarily responsible for ensuring the success and optimization of digital advertising campaigns from conception to completion.

    You will collaborate closely with sales, strategic, and creative teams to deliver impactful campaigns that meet client expectations and business goals.


    Key Responsibilities:
    Digital campaign performance optimization to meet and exceed KPIs.
    Setting up tracking and installing pixels using Google Tag Manager and Google Analytics.

    Assist in the setup and management of campaigns across multiple channels such as paid search, SEO, display, geofencing, streaming video and audio, YouTube, and social media platforms like TikTok and Meta.

    Maintain campaign health through periodic monitoring, troubleshooting, and adjustments.
    Consult on ad creative concepts, contributing ideas for maximum impact.
    Generate performance reports and offer insights for campaign improvements.
    Participate in client meetings, presenting performance updates and strategy recommendations.
    Work in a team setting and autonomously, taking ownership and initiative in leading various projects.


    Preferred Qualifications:
    1+ years of experience in a similar role focused on digital advertising or mediaFamiliarity with various digital advertising tactics/products.
    Hands-on experience with Google Analytics.
    Exceptional project and campaign management skills.
    Strong communication skills, both verbal and written.
    A problem solver who takes initiative and is naturally curious.
    Ability to work well both in a team setting and autonomously.
    Proficient in project management tools and methodologies.


    Personal Attributes:
    A self-starter who takes ownership and leads initiatives.
    Naturally curious, always seeking to understand the "why" behind the "what."Team player, willing to collaborate and share knowledge.
    Highly organized with a strong attention to detail.
    Adaptable in a fast-paced environment.


    Equal Opportunity Employer:
    The Advocate is an inclusive employer that believes in nurturing a diverse workforce. We offer a variety of career opportunities and invite candidates from all backgrounds and experience levels to apply.
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