- Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives
- Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility
- Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
- Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
- Explore non-traditional marketing opportunities for the facility and its events
- Negotiate and maintain promotional partnerships with corporate partners
- Develop, direct, coordinate and review the strategic plan for providing marketing services
- Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
- Track, analyze and compare event sales information
- Maintain venue website and social media
- Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
- Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts
- Manage day-to-day promotions and event activities
- Work directly with promoters for upcoming events to ensure success and customer satisfaction
- Plan meetings to negotiate and research advertising mediums
- Secure advertising deals and oversee implementation
- Coordinate team efforts with other departments to implement marketing ideas/tasks
- Oversee grassroots program and collateral created
- Mentor staff in the department to assist in their development
- Perform all other duties as required
- Communicate clearly and concisely in the English language, both orally and in writing
- Establish and maintain positive, cooperative working relationships with contacts and co-workers
- Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
- Bachelors Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
- Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of Public Relations
- Knowledge of Website maintenance
- Knowledge of federal, state and local regulations
- Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
- Proficiency with publishing software such as Adobe Photoshop, Illustrator, and InDesign
- Proficiency with media buying and promotions
- Ability to travel as required
- Ability to work nights and weekends as required.
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Director of Marketing, Blue Arena - Loveland, United States - Oak View Group
Description
Overview
The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within The Ranch Events Complex, while developing creative marketing campaigns that promote public/community awareness. The Director of Marketing is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise, and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.
This role will pay a salary of $75,000 to $100,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
expire date 7/31/2024
About the Venue
Blue Arena at The Ranch Events Complex, located in Loveland, Colorado, is a 6,800 seat multi-purpose venue, which opened in September 2003, and is home to the of the American Hockey League. The arena, which is owned by Larimer County, is managed by Oak View Group, the fastest growing firm in the public assembly facility management field with more than 300 facilities throughout the United States and Canada. This multipurpose facility can host hockey, basketball, football, family shows in any configuration, rodeos, diverse concert settings in various capacities, trade shows and several dozen setups to accommodate just about any event. Blue Arena, less than an hour's drive from Denver and Cheyenne, has become the focal point for sports and entertainment in Northern Colorado.
Responsibilities
Qualifications
