- Develop and execute a robust social media strategy that supports the company's overall marketing and business objectives.
- Identify key social media trends and opportunities within the CPG industry to enhance brand positioning and consumer engagement.
- Collaborate with cross-functional teams to ensure social media efforts are integrated with marketing, PR, product launches, and other business initiatives.
- Oversee the creation, curation, and management of high-quality, engaging content across all social media platforms.
- Ensure content aligns with brand voice, values, and marketing goals.
- Develop a content calendar that includes key events, product launches, and promotional activities.
- Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, Youtube and Pinterest
- Oversee and lead editorial calendar that incorporates overall social media strategy
- Plan and execute social media campaigns that drive brand awareness, engagement, and conversions.
- Utilize data and analytics to measure campaign performance and optimize strategies in real-time.
- Manage social media advertising budgets and ensure efficient allocation of resources.
- Foster a vibrant and engaged online community by responding to comments, messages, and interactions in a timely and authentic manner.
- Identify and collaborate with influencers, brand advocates, and partners to amplify brand reach and credibility.
- Promote campaigns that focus on sustainability efforts around social issues
- Monitor social media performance metrics and provide regular reports to senior management.
- Analyze data to gain insights into consumer behavior, preferences, and trends.
- Use insights to inform strategy adjustments and improve overall social media effectiveness.
- Lead the overall management and growth of brands social media platforms globally
- Manage and lead Social Media in-house team
- Foster a collaborative and innovative team culture.
- Ensure continuous learning and professional development within the team.
- Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
- 7-10 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required
- Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
- Strong understanding of social media platforms, tools, and best practices.
- Excellent analytical skills and experience with social media analytics and reporting tools.
- Exceptional communication and interpersonal skills.
- Creative thinker with the ability to generate innovative ideas.
- Strong leadership and team management abilities.
- Exceptional portfolio
-
Director of Media Relations
2 weeks ago
InsideHigherEd Los Angeles, United States· Director of Media Relations (Issues Management) · University of California Los Angeles · Requisition Number: 38468 · Salary: $8,225 - $20,375 monthly · Position Description: · UCLA Strategic Communications (StratComm) brings UCLA's mission and values to life by inspiring posit ...
-
Director, Advanced Media
3 weeks ago
Icon Media Direct Los Angeles, United StatesJOB POSTING: · Icon Media Direct is looking for an expert in OTT/CTV and Programmatic. As the Advanced Media Director, you will be responsible for leading the development and execution of advanced media strategies across multiple channels to support the overall business objectiv ...
-
Director of Paid Media
3 weeks ago
round8 talent search Los Angeles, United StatesDIRECTOR OF PAID MEDIA · San Diego, CA · Hybrid (2 days/wk in office) · Join a Leading Digital Media Innovator · Are you ready to revolutionize the digital media landscape? Our client is seeking a dynamic · Director of Paid Media · to lead their team in San Diego, CA (Hybrid) ...
-
Director of Earned Media
4 days ago
Sensis Los Angeles, United StatesDirector of Earned Media · Reports to: Managing Director · Sensis is seeking an experienced, dynamic and motivated public relations leader to join our senior management team. The Director of Earned Media will oversee our agency's PR and social media services practice, leading a ...
-
Social Media Director
2 weeks ago
Aquent Los Angeles, United StatesDirector of Social Strategy · Hybrid remote ( Los Angeles) 3 days per week in office · Must have in-house CPG experience to be considered · Our client is a fast growing and innovative company in the Consumer Packaged Goods (CPG) industry, known for innovative products and comm ...
-
Social Media Director
2 weeks ago
Aquent Los Angeles, United StatesDirector of Social Strategy · Hybrid remote ( Los Angeles) 3 days per week in office · Must have in-house CPG experience to be considered · Our client is a fast growing and innovative company in the Consumer Packaged Goods (CPG) industry, known for innovative products and commitm ...
-
Director of Social Media
2 weeks ago
Pixi Los Angeles, United StatesOur Company · At Pixi, we're dedicated to redefining beauty standards and empowering individuals to express themselves through makeup and skincare. As a leading beauty brand in the industry, we've gained global recognition for our innovative products and commitment to inclusivity ...
-
Director, Social Media
3 days ago
Fox News Network Los Angeles, United StatesOVERVIEW OF THE COMPANY · FOX Entertainment · With a legacy spanning more than 35 years, FOX Entertainment is one of the world's most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms ...
-
Director of Paid Media
1 week ago
Moon Juice Los Angeles, United StatesDirector of Paid Media · Santa Monica, CA / Full Time / Hybrid · The Director of Paid Media will play a pivotal role in driving the growth and profitability of Moon Juice across our and Amazon platforms. This role will be responsible for developing and executing comprehensive g ...
-
Director, Social Media
6 days ago
Foxcom Inc Los Angeles, United StatesOVERVIEW OF THE COMPANY · FOX EntertainmentWith a legacy spanning more than 35 years, FOX Entertainment is one of the world's most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Kno ...
-
Director, Social Media
3 weeks ago
Munchkin Los Angeles, United StatesWho We Are: · WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand be ...
-
Senior Director, Paid Media
4 days ago
Mediabistro Los Angeles, United StatesFirst Media is a Top 10 social media publishing & marketing company at the intersection of content and commerce and driving the shoppable content revolution. Based in Los Angeles, with over 180 employees, 180 million fans, and over 1.5 billion monthly views, we're a powerhouse of ...
-
Director of Social Media
2 days ago
Crypto Recruit Los Angeles, United StatesResponsibilities · Own all social channels under the Company brand while understanding each brand's unique voice · Develop social media strategies that align with company initiatives · Ability to decipher data to guide social media strategy and content execution · Stay current o ...
-
OMD USA Los Angeles, United StatesWe are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining in ...
-
Director Social Media CPG
2 weeks ago
Icreatives Los Angeles, United StatesAbout the job Director Social Media CPG · Are you a trailblazing Social Media Director with a passion for building brands that leave a lasting impression? Are you someone who thrives in a collaborative and vibrant work environment, where your creativity is celebrated? Well, your ...
-
Associate Director, Social Media
1 hour ago
Loyola Marymount University Los Angeles, United StatesThe Associate Director, Social Media leads the university's social media strategy, overseeing content, engagement, and crisis response on the primary social channels, while also guiding social governance and training across the institution. The incumbent tracks and monitors engag ...
-
Social Media Producer/Art Director
2 weeks ago
24 Seven Talent Los Angeles, United StatesSocial Media Producer/Art Director - beauty · $80-$110k · Hybrid on Site - LA · Hands on videography, shooting and editing content for 360 campaigns · Collaborate closely with founder and brand creative team to drive ideation and execution of new launch, promo + evergreen digital ...
-
Director, Global Paid Media
5 days ago
Sonos Los Angeles, United StatesAt Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a communit ...
-
Associate Director, Social Media
6 days ago
Loyola Marymount University Los Angeles, United StatesThe Associate Director, Social Media leads the university's social media strategy, overseeing content, engagement, and crisis response on the primary social channels, while also guiding social governance and training across the institution. The incumbent tracks and monitors engag ...
-
Social Media Director
3 weeks ago
Aquent Los Angeles, United StatesDirector of Social Strategy · Hybrid remote ( Los Angeles) 3 days per week in office · Must have in-house CPG experience to be considered · Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. · Our client is a fast gro ...
Social Media Director - Los Angeles, United States - Aquent
Description
Director of Social Strategy
Hybrid remote ( Los Angeles) 3 days per week in office
Must have in-house CPG experience to be considered
Our client is a fast growing and innovative company in the Consumer Packaged Goods (CPG) industry, known for innovative products and commitment to excellence. They are dedicated to creating exceptional experiences for our consumers and maintaining a strong presence in the market. We are seeking a highly motivated and experienced Director of Social Strategy to join our dynamic team and drive our social media initiatives to new heights.
Job Overview: The Director of Social Strategy will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand's vision and business goals. This role requires a strategic thinker with a deep understanding of social media trends, digital marketing, and CPG industry dynamics. The ideal candidate will have a proven track record of creating and implementing successful social media campaigns that drive engagement, brand awareness, and sales.
What You'll Do:
We are looking for an experienced and passionate content creator with proven innovative brand based social media skills to lead the Social Media teams. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company.
Reporting to the The Senior Director of Communications, the Director of Social Media will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.
Key Responsibilities:
Strategy Development:
Content Creation and Management:
Campaign Management:
Community Engagement:
Analytics and Reporting:
Team Leadership:
Qualifications: