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    Associate Director, Integrated Media Planning - Los Angeles, United States - OMD USA

    OMD USA
    OMD USA Los Angeles, United States

    3 weeks ago

    Default job background
    Retail
    Description

    We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

    We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

    What You Can Expect:

    Our success is underwritten by our core principles:

    • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
    • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
    • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

    Qualifications:

    • 5-7 years of media planning experience with strong agency background
    • Track record of cultivating and maintaining trusted client relationships
    • Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
    • Hands-on media practitioner with the ability to create and execute a full funnel, with a connect to performance (brand & performance) omnichannel approach to planning
    • Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
    • Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
    • Expert level media math skills
    • Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
    • Strong comfort level with data, analytics, and measurement
    • Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
    • Comfortable working in a fast-paced, dynamic environment
    • Previous experience on retail clients
    • Locations for candidates: Los Angeles, San Fransisco, Dallas, Chicago

    Responsibilities:

    The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client's objectives.

    The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients' brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.

    • Serves as key point of contact for client teams to streamline requests and coordinate workstreams
    • Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
    • Develops client presentations and templates for POVs and recommendations
    • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
    • Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
    • Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
    • Maintains positive team culture and working environment
    • Manages resources & helps team members prioritize work
    • Accountable for planning teamwork including QAing budgets and media math as relevant

    This is the pay range the Company believes it will pay for this position at the time of this posting, $70,000-$125,000. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

    OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

    Review Our Recruitment Privacy Notice

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