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    SVP, Marketing - Boston, United States - Biofourmis

    Biofourmis
    Biofourmis Boston, United States

    2 weeks ago

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    Description

    Responsibilities:
    Own and enhance the Biofourmis narrative, including product and internal and external brand positioning

    Oversee product marketing and effectively partner with sales, product, and engineering leadership to shape product positioning.


    Be the preeminent thought leader in the company on market trends, customer needs, competitor intelligence, and synthesize insights as inputs to product innovation roadmap and commercial execution strategy.

    Deliver and continuously refresh customer and market segmentation analysis and drive implementation of insights.

    Oversee external and internal content creation, including website, social media, digital and print sales materials, and email campaigns.

    Drive growth in partnership with sales teams through effective product marketing, including customer and market facing activities.


    Lead thought leadership agenda for the company in partnership with the Chief Medical Officer, including clinical, industry, and self-published coverage and public relations / media engagement.


    Leverage data analytics and performance metrics to optimize acquisition channels, improve conversion rates, optimize pricing, and enhance customer lifetime value.


    Experience:
    A bachelor's degree in marketing, business administration, or a related field is typically required. An MBA and/or advanced degree preferred


    Ten or more years of work experience in a senior-leadership position in health technology with a proven track record of increased responsibility and quantitative results.

    History of scaling from $50M to $200M

    Extraordinary storytelling skills.

    Capable team leader who is a talent magnet internally and externally.

    Excel at cross-functional collaboration.

    Track record of 2-4X growth and scaling of organizations and revenue run-rate in prior companies


    Demonstrated 'left-brain' and 'right-brain' dexterity—gifted at analyzing the data and telling the story in a way that can appeal to broad audiences.

    #J-18808-Ljbffr
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