-
Brand Manager
3 weeks ago
Avery Brewing Grand Rapids, United States**SUMMARY** · The Brand Manager (BM) will play a critical role in understanding the consumer to create strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions for Avery Brewing Company and Mahou import brands. The BM w ...
-
Associate Brand Manager
3 weeks ago
Perrigo Grand Rapids, United StatesPerrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. · Perrigo is the world's largest manufacturer of over the counter ("OTC") self-care products. Perrigo holds a major ...
-
Brand Success Manager: System Implementations
9 hours ago
Heartland Home Services Grand Rapids, United States**Position Overview**: · The Brand Success Manager (BSM) will be responsible for managing and nurturing brand & region operations relationships, ensuring successful onboarding & implementation of our technology stack, and driving ongoing engagement with ServiceTitan. The BSM will ...
-
Brand Manager
3 weeks ago
BISSELL Grand Rapids, United StatesOverview: · The Brand Manager position is an exciting opportunity to join a fast-growing, family-owned global company that is a leader in the small appliances industry. The candidate will play a vital role in the development and implementation of global product innovation and ma ...
-
Brand Manager
5 days ago
BISSELL Grand Rapids, United StatesOverview · The Brand Manager position is an exciting opportunity to join a fast-growing, family-owned global company that is a leader in the small appliances industry. The candidate will play a vital role in the development and implementation of global product innovation and mar ...
-
Associate Brand Manager
3 weeks ago
Perrigo Company Grand Rapids, United StatesBring ideas, passion, and capability to help us grow and protect our consumer driven solutions with an obsessive focus on the customer. Leverage consumer insights to design and implement category strategies, including brand and product positioning, a Brand Manager, Associate, Man ...
-
Associate Brand Manager
1 week ago
Perrigo Company plc Grand Rapids, United StatesPerrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. · External applicants please note: To apply to this position please click the APPLY button at the bottom of the ap ...
-
Associate Brand Manager
3 weeks ago
Perrigo Grand Rapids, United StatesCompetitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed. Omnichannel Media Planning: Work directly with Brand Manager, Associate, Man ...
-
Sr. Brand Manager
2 days ago
BISSELL Grand Rapids, United StatesOverview: · The Senior Brand Manager position is an exciting opportunity to join a fast-growing, family-owned company that is a leader in the small appliances industry. This experienced commercial leader will be accountable for driving category growth through the management of t ...
-
Associate Brand Manager
1 week ago
Perrigouk Grand Rapids, United StatesSelect how often (in days) to receive an alert: · Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. · External applicants please note: To · apply · to this positi ...
-
Associate Brand Manager
1 week ago
Perrigo Company plc Grand Rapids, United StatesPerrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.External applicants please note: To apply to this position please click the APPLY button at the bottom of the applic ...
-
Senior Brand Manager
3 weeks ago
Kingfisher Drinks Kent, United StatesForward to localhost with CLI · whcli forward --token=ffe4a19e-6c86-48c1-90a9-b93bea4b759b · Install whcli · generates free, unique URLs and e-mail addressesand lets you see everything that's sent there instantly. · Built-in integrations: Google Sheets, Excel, Slack, Dropbox, ...
-
CAMO Brand Marketing Manager
3 weeks ago
National Nail Grand Rapids, United StatesYou are developing marketing strategies and messaging for our Lumber and Building Material channel, bringing our award winning brand, CAMO, to our network of partners and end consumers. While aligning with our global brand strategy, you will develop promotional assets and experie ...
-
Project Manager, Brand Standards
1 week ago
The Davey Tree Expert Company Kent, United StatesAdditional Locations: NA · Primary Locations: OH, Kent, 1500 N. Mantua St., 44240 · Requisition ID: 196998 · Position Overview · The ideal candidate would be able to support the brand manager with day-to-day management of multiple projects and priorities to ensure completion eff ...
-
Creative Content Designer I
3 weeks ago
Convivial Brands ELC, Inc. Grand Rapids, United States**Marketing Creative Content Designer Level 2** · The Marketing Creative Content Designer Level 2 combines their Graphic Design skills and Marketing experience to create the visual Marketing, and Sales Enablement assets that represent Convivial Brands. This individual develops, d ...
-
Communication Coordinator and Administrative
1 week ago
Calvin University Grand Rapids, United StatesCalvin University · **Job Description**: · Job Title: Communication Coordinator and Administrative Assistant · Department: Calvin Institute of Christian Worship (CICW) · Reports To: CICW executive leadership team for personnel · Status: Full-time (1.0 FTE), Non-exempt · SUMMARY · ...
-
Assistant Manager
1 week ago
Uccello's Grand Rapids Airport Grand Rapids, United States**Paradies Lagardère is an award-winning and innovative Airport Concessionaire.** We are looking for passionate individuals to fill our roles in a retail and dining environment that is diverse and inclusive. Our part-time and full-time opportunities will find you immersed in a re ...
-
Breakfast Attendant
2 weeks ago
Comfort Suites Grand Rapids South Grand Rapids, United States**FULL JOB DESCRIPTION** · Comfort Suites at Grand Rapids South is seeking a Breakfast/Kitchen Host for their property in Grand Rapids, Michigan. For this role, we are seeking a hands-on, dynamic associate with Food & Beverage background. Hospitality experience would also be a pl ...
-
Content Designer
3 weeks ago
Avery Brewing Grand Rapids, United StatesSUMMARY · The Content Designer works alongside the Mahou USA Content Marketing team to assist in campaign development and adaptation, branding and package design, and Trade Marketing asset creation across the portfolio of Mahou USA's brands. This includes ideating, mood boarding, ...
-
Marketing and Communications Manager
1 week ago
The Colossian Forum Grand Rapids, United States**ORGANIZATION**: · The Colossian Forum ("**TCF**") is dedicated to equipping Christians to display the beauty of Christ right at the heart of our most painful conflicts, teaching believers to talk, discern, and act together _as Christians_ in faithful ways that our divided world ...
Brand Manager - Grand Rapids, United States - Founders Brewing Co.
Description
SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to create strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions for Avery Brewing Company and Mahou import brands.
The BM will also be the lead on in-depth data analysis to arrive at business insights that lead to actionable business decisions and actions.
The BM must possess strong critical thinking and problem solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans.
Marketing plans will address all components of the marketing mix including promotion, new product launch plans, advertising, digital marketing, and market and consumer research.
Be a brand steward, understanding the Avery and Mahou brands and consumers to craft marketing strategies that are consistent with the brand DNA and grow the business oversight of Marketing budget for Avery and Mahou brands.
Responsible for delivering year-end budget at prescribed number and ownership of media budget.Lead development of creative briefs for in-house created campaigns/Marketing collateral to direct in-house Content Marketing team, providing context on strategy and consumer insights to help deliver high impact creative content.
Joint management with Marketing Director and Digital Marketing Director of outside agencies to achieve brand objectives.Understand key business metrics (distribution, rate-of-sale, margin contribution, volume and brand health) and develop Marketing strategy that helps deliver on key goals for those metrics.
Have an in-depth understanding of key marketing and sales programming that can impact the business.Work closely with Sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
Interact cross-functionally with Finance, Sales, Retail, and Production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
Be an active participant in the Mahou USA culture, living our principles and inspiring others to do the same.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree (B.A.) from four-year College or University in Marketing, MBA preferred.
4+ years related marketing experience. Alcohol/beverage industry experience a plus. Brand Management in a CPG-related industry experience a plus.
Ability to thrive in a complex, fast-paced environment and adaptable to change.
Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
Demonstrated ability in taking initiative to seek out opportunities and solve problems.
Distinguished written and verbal communication skills including strong presentation skills
Effective leadership and interpersonal skills.
Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.Positive attitude and infectious personal drive that energizes others.
A valued team player that is a role model for collaboration.
Knowledgeable of and active within major social media platforms.
Conducts oneself professionally.
Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.Proficient in Microsoft Office suite.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The noise level in the work environment is usually quiet.
#J-18808-Ljbffr
