Content Designer - Grand Rapids, United States - Avery Brewing

Description

SUMMARY

The Content Designer works alongside the Mahou USA Content Marketing team to assist in campaign development and adaptation, branding and package design, and Trade Marketing asset creation across the portfolio of Mahou USA's brands.

This includes ideating, mood boarding, concepting, and execution which may include graphic design, photo manipulation, illustration, and 3D rendering.

This role will take direction from written or verbal briefs, or visual sketching to translate them into design concepts and design layouts.

They will work closely with all positions in Marketing to develop highly engaging creative content that helps build our consumer awareness, maintain brand authenticity, entice purchase, and promote consumer loyalty to our brands.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.

Plan, organize and execute projects; assists in developing graphics setting overall style or tone and articulating a vision for design verbally and through drawings;
Delivers and presents concepts and designs to Senior Content Designer, Content Marketing Director, Marketing Director and CMO.

Works collaboratively to ensure design consistency across all platforms.

This includes, but is not limited to:
labels, packaging, campaigns, promotional materials, POS, sales materials, taproom events, truck wraps, and advertising (print and digital);
Assists with label and packaging creative design process in conjunction with Senior Content Designer to develop creative concepts that address key consumer insights and business challenges;
Assists with the conceptual thinking, development and execution of creative materials across all marketing mediums; has potential to lead or perform this function independently as needed;
Collaborates with Marketing Project Coordinator to hit project deadlines while prioritizing multiple projects simultaneously;
Demonstrates attention to detail in reviewing soft and hard copy proofs.

Works with third party design companies to produce content, including, but not limited to: Press checks with printing and packaging companies;
Works with both text and images, image manipulation, photo re-touching, 3D renderings and has excellent illustration skills;
Special projects as assigned by Senior Content Designer;

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree in Art and Design with an emphasis Graphic Design, Graphic Arts, or a related area.
Experienced with GRAPHICS 2+ years, Adobe CC Suite, Adobe Photoshop, Illustrator, InDesign.
One to three years related marketing experience preferred, alcohol/beverage industry experience a plus.
Demonstrates ability to translate business strategy and objectives into design concepts.
Ability to thrive in a complex, fast-paced environment and adaptable to change.
Demonstrates ability in taking initiative to seek out opportunities and solve problems.
Distinguished written and verbal communication skills including strong presentation skills.

Strong organizational skills with the ability to manage time and correctly balance multiple projects while making appropriate progress against them all.

Positive attitude and infectious personal drive that energizes others.
A valued team player that is a role model for collaboration.
Conducts oneself professionally.

Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
Exhibits a courteous and conscientious manner with a high degree of integrity and moral fortitude. Does what is in the best interest of the company.


Proficient in key software:

Adobe Creative Suite (Creative Cloud)
Photoshop
Illustrator
InDesign
Procreate
Adobe Acrobat
Font Management Software
Microsoft Office Suite
Google Suite
Print Management experience; knowledge in digital and press printing.
Understanding of packaging die lines, packaging materials and construction.
Illustration and 3D designs skills preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing