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    Content Marketing and Strategy Intern - Santa Monica, United States - InCharge Energy

    InCharge Energy
    InCharge Energy Santa Monica, United States

    3 weeks ago

    Default job background
    Description
    The Opportunity

    The Content Marketing and Strategy Intern will play a vital role in shaping InCharge Energy's online presence and marketing strategies. This position focuses on digital marketing strategy and content creation, providing the candidate with hands-on experience in driving brand visibility and engagement in the digital sphere. The internship will offer insights into how digital marketing strategies are crafted, executed, and refined to achieve business objectives in a dynamic industry. The successful candidate will learn to interpret market trends, optimize digital campaigns, and enhance customer experiences through strategic content planning and execution.

    What You'll Do
    • Develop and execute digital marketing strategies to increase brand awareness, lead generation, and customer engagement.
    • Craft compelling content for various digital channels, including social media, email marketing, blogs, and website.
    • Analyze performance metrics to measure the effectiveness of digital campaigns and optimize strategies accordingly.
    • Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives.
    • Assist in the creation of engaging multimedia content, including videos, infographics, and webinars.
    • Conduct market research and competitor analysis to identify opportunities for differentiation and improvement.
    • Support in Salesforce Account Engagement journey building and operational email improvements, and support relevant segmentation
    • Assist in the planning, execution, and analysis of webinars to drive audience engagement and lead generation.
    • Participate in partner and program marketing plan templatization to streamline processes and improve efficiency.
    • Contribute to survey writing and analysis to gather insights for marketing strategies and customer experience improvements.
    Your Experience and Capabilities
    • Pursuing a Bachelor's degree in Marketing, Business, Communications, or related field.
    • Strong written and verbal communication skills.
    • Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
    • Basic understanding of content marketing principles and strategies.
    • Ability to analyze data and derive actionable insights to optimize digital campaigns.
    • Experience with Salesforce or willingness to learn is a plus.
    • Familiarity with video editing software and multimedia content creation tools is advantageous.
    US Hourly Range

    $17-$20 USD

    What We Offer

    Full-time employees enjoy competitive compensation, yearly bonuses, and benefits package including 401(k) matching contribution, health, dental, and vision, cell phone reimbursement, generous vacation, office meals and snacks, team building events and activities throughout the year.

    Equal Opportunity Employer

    Employment at InCharge Energy is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.

    CCPA disclosure notice here.
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