- 根据市场情况做市场调研,竞品分析。把握市场动态,制定各地区市场战略,系统地处理各种市场问题。
- 追踪北美各地区市场活动的策划和执行情况,制定有效的市场活动方案。
- 收集和分析从以往营销活动中收集到的运营和营销数据,并调整营销策略。
- 管理并维护商户与平台的健康稳定的战略合作关系,优化商户体验,达成双方合作共赢。
- 通过个人渠道帮助公司准确获取新用户,推进异业合作。
- 拓展和维护公司媒体资源关系网,策划媒体合作活动方案,并执行落地计划。
- 制定公司对外传播策略和规划,提升品牌的知名度和影响力。
- 3年以上MKT工作经历,含线上&线下渠道,1年以上团队&KPI管理经验,熟悉本地华人用户群
- 具有外卖或本地生活类相关公司经营者优先。
- 具有较强的时间管理、项目管理能力,能够协调内部外部资源。
- 能够对市场规划、运营、推广渠道进行系统化管理。
- 能与不同文化背景的人协作,具有管理团队,多任务处理的能力。
- 有创造力,有数据分析能力,有市场和消费者洞察力。
- 可以说中文,有车有驾照
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Marketing Manager - Los Angeles, United States - Hungrypanda
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Description
About HungryPanda
Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.
Our Value
HungryPanda's vision is to become the global market leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far reaching business network and digital solution
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone's opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy
关于熊猫外卖
熊猫外卖是海外领先的本地生活平台,总部位于伦敦,业务涵盖在线外卖、新零售、即时配送和餐饮供应链等服务,目前业务服务已经覆盖英国、法国、意大利、新西兰、澳大利亚及美国等国家,横跨四大洲,遍及60多个主要城市,累计注册用户近百万人。
我们的价值观
成为全球市场领先的在线餐饮生活平台,赋能海外中餐产业,搭建中餐爱好者与中华美食的桥梁。
我们的目标
通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接;不断巩固海外中餐行业的端对端价值链;不断努力提高效率和扩大规模,将中华美食传递到世界的每一个角落。
我们的团队
我们是一群美食爱好者,我们渴望探索新的机遇,并热衷于为我们的生态系统中的每个人创造价值,就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻,创新,热情,和专业的公司,我们注重效率也拥抱革新。成功绝非只靠一个人的努力,团队意识是我们秉持的企业奥义,我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值,我们用心工作,但也不忘尽情玩乐。
加入我们,一起将中国美食推向全球
岗位职责
岗位要求
Job Type: Full-time
Pay: $55, $70,000.00 per year
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