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    Director of Web - Des Moines, United States - Clayco

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    Description
    Clayco is hiring a Director of Web and Digital Strategy to join our dynamic team.

    This position will lead the development and implementation of digital content through managing and promoting the Clayco's brand throughout North America.

    The director is also responsible for building and managing the enterprise's unified web presence; managing and supporting each of the enterprise mission-critical websites; setting policy, guidelines, and standards for official websites; and providing direction, support, and consultation for web initiatives enterprise-wide.

    Job duties include but are not limited to the following:
    Manage the design, development, and maintenance of web and digital media, including but not limited to landing pages, banners, social ads and content, emails, digital signage, digital graphics, and digital advertising campaigns
    Create solutions that transform Clayco's web presence into an effective marketing and strategic communications platform with enhancements through design and front-end development
    Establish and maintain retention categories for customer lists, website pages, and media files
    Manage digital integrations between project management, website, and content management systems
    Ensure marketing content meets guidelines, standards, and requirements while partnering with client web team(s) to understand and capture emerging website requirements;
    Design, develop, implement, and measure improvements to Clayco's web presence
    Create and maintain design and technical documentation for the Clayco Enterprise and all the Wordpress environments
    Work with contractors/vendors/consultants on the development and execution of web-related projects, including implementation timelines.

    Manage data collection and analysis to support the goals of the enterprise, including but not limited to areas of recruitment, brand awareness, and industry storytelling.


    Job Requirements:
    Google Analytics certified or the equivalent required
    12+ years of experience designing, maintaining and developing websites is required; Wordpress experience is a requirement
    Experience with responsive design for mobile and desktop required
    Experience using Adobe Creative Cloud software required including but not limited to Photoshop, XD and Illustrator
    Experience with digital ad tech and platforms, including but not limited to; Facebook Ads Manager and Google Ads
    Excellent organizational, time, and self-management skills required
    Exceptional verbal and written communication skills required
    Strong sense of initiative and ability to work in a fast-paced environment and under pressure on multiple projects required
    Utilize critical thinking and problem-solving skills to achieve goals required

    #J-18808-Ljbffr


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