Vice President Marketing - Boston, United States - FarmboxRx

Description

Job Title:

VP of Marketing

Department:

Marketing

Reports To: COO

FLSA Status: Exempt

Prepared By: Human Resources

Prepared Date: 04/17/2024

FarmboxRx is an engagement and technology company that breaks down barriers to health equity through nutrition and health literacy. Since 2014, FarmboxRx has been providing the necessary support for individuals to attain the highest level of health through proper nutrition and education to promote self-efficacy. FarmboxRx addresses the root cause of inequities in healthcare by supporting proactive preventative care through its high-tech, high-touch integrated solutions. FarmboxRx's total wellness platform delivers customizable member engagement programs via food solutions that support sustainable, scalable, and long-lasting quality outcomes for Members and Healthcare Organizations.

Summary

The VP of Marketing at FarmboxRx is a key leader in the Marketing department. Working in close partnership with the Sales team, and Content Development team you will lead the commercial and client marketing initiative strategy that support the growth of our business and support the campaign development and operations for reaching our prospects, existing clients, and members. You will define our approach to the healthcare market by working closely with the Sales team, and Content Development team to lead the Client Marketing team to prioritize initiatives and expand the market's understanding and consideration of FarmboxRx.

Essential Duties and Responsibilities include the following:

• Developing and executing the strategy for brand representation and amplification through their direct management of the marketing organization.
• Developing, activating, governing and measuring the brand, including post-acquisition brand strategy, brand research, and brand monitoring.
• Establishing a best-in-class brand measurement framework for overall reputation, including awareness, perception and preference.
• Working with the executive team on crafting a meaningful message that articulates the brand's value and activates it through content narratives and thought leadership.
• Defining and operationalizing the media and content strategy through a model that depicts the activities, processes and key deliverables required to support best-in-class content throughout its lifecycle, including creating provocative, differentiated messaging that set the business apart from our competitors.
• Analysis of ongoing campaigns to determine effectiveness and necessary optimizations.
• Being accountable for the success of marketing programs and ensuring consistency in both quality of coverage and message.
• Create systems and processes to scale Client Marketing initiatives and operations.
• Inspire Members to participate in our offerings by leading the creative and strategic Content team who work to bring "food as engagement" to the members we have the privilege of serving.
• Collaborate with the Creative and Sales teams to define the commercial marketing strategy and prioritize initiatives, including sales enablement materials, email campaigns, and trade show events.
• Partner with Brand and Product Marketing to develop thought leadership materials, case studies, and testimonials for multiple audiences and stakeholders.
• Provide marketing and demo support at conferences and client meetings.
• Continuously evolve and refine the commercial message based on market feedback, trends, product advancements, and partner insights.
• Partner with Product teams and Solutions to incorporate client feedback into the development of new and existing products.
• Engage with clients directly to sell member engagement strategies.
• Overseeing the team that develops, owns and manages the company's marketing and media relations strategy.

Supervisory Responsibilities

• Directly supervises the Director of Marketing and other marketing team members as needed
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Hire and develop a team of highly capable content marketers to facilitate the development of weekly print, video, and online content marketing materials

Competencies

To perform the job successfully, an individual should demonstrate the following competencies :

Delegation

Delegates work assignments; Sets expectations and monitors delegated activities; Provides recognition for results.

Design

Generates creative solutions; Demonstrates attention to detail.

Innovation

Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Judgment

Communicator

Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process; Makes timely decisions. Strong communicator, able to simplify complex concepts into compelling narratives.

Managing People

Includes staff in planning, decision making, facilitating, and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products, and services.; Continually works to improve supervisory skills.

Planning/ Organizing

Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks. A Player-Coach mentality, being able to effectively drive strategy and dive into tactical projects to support the team's overall success. Proven ability to prioritize and navigate a dynamic environment.

Professionalism

Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree (B.A.) in Marketing, Journalism, Communications, or related field; 10+

years' experience in commercial marketing, sales, or sales enablement, or in fields related to marketing, communications, account management, engagement optimization, product/feature adoption and expansion within Managed Care.

• Experience leading and building out Commercial and Client Marketing teams.
• Ready to pull up their sleeves and get the job done mentality.
• A deep understanding of the sales environment, including content, campaign tactics, and tools.
• A background in healthcare Marketing, Growth Strategy, Communications, Sales, is required; experience within Managed Care a plus.

Individual compensation packages are based on a few different factors unique to each candidate, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal equity.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Fully Remote - Home Office

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.