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Communications Coordinator - Davie, United States - Nova Southeastern University
Description
Job Category:
Exempt Hiring Range:
$42,000
Pay Basis:
Annually
Subject to Grant Funding?: No
Essential Job Functions:
1. Applies proven writing and business communications skills to provide thoughtful, effective content, messaging, and production for Undergraduate Admissions ecomm, social media content calendar, slide presentations, internal print and event materials, etc., to allow Undergraduate Admissions leaders, faculty, recruiters and professional staff to reach and engage their internal and affiliated audiences (prospective college students and parents in the CRM, as well as faculty/staff).
2. Identifies main prospect groups and audiences, determines the best way to communicate and engage audiences to elicit desired outcomes. Develops and implements communication plans.
3.
Performs basic web editing within a CMS, to write and help organize and coordinate the production of web content additions and updates for Undergraduate Admissions administrative and internal web pages, collaborating with a wide range of colleagues, managers, faculty and staff, and following NSU protocols set by PR/Marketing and OIIT for web, social and SEO content that advances the institutional brand and creative strategies.
4.
Consults with subject matter experts and colleagues to obtain information on requested digital content edits or production requests for Undergraduate Admissions internal web pages, mass emails, digital presentation/event materials, and/or social media content.
5. Writes relevant, useful, and conversational content, ensuring voice and messaging are consistent with the university's brand and writing standards.
6.
Produces basic, persuasive business or promotional materials such as well-crafted slide or Zoom presentations using NSU templates and brand guidelines, appealing flyers or e-invites to draw prospective students or other audiences to events, etc.
7.
Works with NSU's PR/Marketing team to help manage projects with design and production of more complex or market-facing communications materials.
8.
Liaises and works proactively with academic leaders to connect with their students, alumni, faculty and staff in order to develop relevant and timely stories and to connect those stories to the overall marketing strategy and current global events.
9.
Writes, edits, and develops email content within a strategic ecomm plan that coincides with Undergraduate Admissions enrollment and retention goals.
10.
Discusses with the subject matter expert(s) the product, themes and methods, and any content changes that should be made on the designated internal communications channel (Undergraduate Admissions web, ecomm, social media, digital presentation materials, etc.).
11.
Implements online and in-person customer service processes to ensure positive and consistent user experiences for current students, prospective students in the Undergraduate recruitment funnel, faculty/staff, alumni and other primarily internal users who connect with Undergraduate Admissions through web, mass emails, social media platforms, webinars, digital events, in-person events, among others.
12.
Participates in the development or implementation of efficient, effective and data-driven administrative communications, web and content management strategies to ensure that Undergraduate Admissions based web content is accurate, timely, relevant and compelling for students, faculty, staff, alumni and other primarily internal web users and visitors.
13.
Collaborates with NSU PR/Marketing and OIIT web and social media experts to integrate and complement best practices for SEO, web and social media communications success and efficiencies.
14. Identifies appropriate Key Performance Indicators (KPIs) and reports key metrics from communications campaigns.
15.
Reviews trends, consumer surveys, and other data regarding marketing enrollment to determine the best way to promote programs and services.
16. Assists in setting up or optimizing analytics tools for tracking visitors' and users' behaviors.
17. Establishes or maintains cooperative relationships with representatives of the community, students, employees, alumni, and/or public interest groups.
18. Develops and distributes internal communications to students, faculty, and/or staff.
19. Participates in college and university activities as assigned.
20. Attends community events, meetings, or conferences to promote organizational goals.
21. Completes special projects as assigned.
22. Performs other duties as assigned or required.
Marginal Job Functions:
Required Knowledge, Skills, &
Abilities:
Knowledge:
1.
Writing and English Language - General knowledge of the structure and content of the English language including the proper use and spelling of words, rules of composition, and grammar.
2.Communications through Digital Media - General knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods.
This includes alternative ways to inform and persuade via written, oral, and visual media.Proficient skills in use of Zoom, MS Office suite and is competent posting content on Facebook, Instagram, Twitter, You Tube, etc.
3. Customer and Personal Service – General knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.4. Marketing - General knowledge of principles and methods for describing and promoting programs and services to achieve desired outcomes.
5. Advanced knowledge of Microsoft Office programs.
6. Basic Google analytics and SEO knowledge
Skills:
7. Time Management - Proficient skills in managing one's own time and the time of others.
8.
Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
9.Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
10.Complex Problem Solving - Basic skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
11.Judgment and Decision Making - Proficient skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
12. Coordination - Proficient skills in adjusting actions in relation to others' actions.13. Persuasion - Proficient skills in persuading others to change their minds or behavior.
14. Social Perceptiveness - Proficient skills in being aware of others' reactions and understanding why they react as they do.
15.
Active Learning - Proficient skills in understanding the implications of new information for both current and future problem-solving and decision-making.
Abilities:
16.
Written Comprehension & Expression - The ability to read, understand, and communicate information and ideas in writing so others will understand.
17.Oral Comprehension & Expression - The ability to listen to, understand, and communicate information and ideas presented through spoken words and sentences so others will understand.
18.Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
19.Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
20. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.21. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
22.
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
Physical Requirements and Working Conditions
23. Near Vision - Must be able to see details at close range (within a few feet of the observer).
24. Speech Recognition - Must be able to identify and understand the speech of another person.
25. Speech Clarity - Must be able to speak clearly so others can understand you.
26. May be required to work nights or weekends.
27. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
28.
May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, mobile devices, and computer keyboards.
Job Requirements:
Required Certifications/Licensures:
Required Education:
Bachelor's Degree Major (if required): English, Communications, or related field
Required Experience:
1. Up to two (2) years of relevant work-related experience in communications and enrollment marketing.
2. Basic graphic content experience.
3. Basic CRM (Customer Relationship Management) experience.
4. Basic CMS web platform experience.
5. Ecomm curation and execution experience.
Preferred Qualifications: 1. Bilingual (English & Spanish)
2. Experience with Adobe Creative Suite, Salesforce Marketing Cloud, HTML/CSS, and/or
copywriting; copyediting; AP style.
Is this a safety sensitive position? No Background Screening Required? No Pre-
Employment Conditions:
Sensitivity Disclaimer:
Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.
