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Brand Manager
1 week ago
MacPaw Boston, United StatesMarketing · Boston, USA · - Brand Manager**FULL TIME** · **MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.** · At MacPaw, we believe humans and technology can reach their greate ...
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Brand Manager
3 weeks ago
MacPaw Cambridge, United States_MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide. At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The su ...
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Brand Manager
2 weeks ago
TruRoots Dedham, United StatesAbout the job Brand Manager · Are you an experienced CPG Brand Manager with a passion for better-for-you food and beverages? Do you excel at easily flexing between roll-up-your-sleeves execution and high-level strategy? Do you thrive in a fast-paced, start-up culture where you c ...
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Brand Marketing Manager
1 week ago
Talent Finder USA Billerica, United States**Brand Marketing Manager - (B2B Tech) | Billerica, MA | Hybrid work model with 2 days in-office and 3 days remote | Full Time | $80,000** · We are the premiere provider of enterprise-class dynamic visualization solutions to many of the largest retailers in the world. As we conti ...
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Brand Manager
3 weeks ago
TruRoots Dedham, United StatesAbout the job Brand Manager Are you an experienced CPG Brand Manager with a passion for better-for-you food and beverages? Do you excel at easily flexing between roll-up-your-sleeves execution and high-level strategy? Do you thrive in a fast-paced, start-up culture where you can ...
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Brand Manager
4 days ago
TruRoots Dedham, United StatesAbout the job Brand Manager · Are you an experienced CPG Brand Manager with a passion for better-for-you food and beverages? Do you excel at easily flexing between roll-up-your-sleeves execution and high-level strategy? Do you thrive in a fast-paced, start-up culture where you c ...
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Brand Manager
2 days ago
TruRoots Dedham, United StatesAre you an experienced CPG Brand Manager with a passion for better-for-you food and beverages? Do you excel at easily flexing between roll-up-your-sleeves execution and high-level strategy? Do you thrive in a fast-paced, start-up culture where you can truly own brand initiatives ...
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Assistant Brand Manager
3 weeks ago
Hasbro Pawtucket, United StatesAt Hasbro we are passionate about play. We are looking for people who want to explore, experiment, and innovate to produce the best ideas. Our culture of community, passion, integrity, creativity, and inclusion has inspired our diverse team of highly skilled, highly creative, and ...
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Brand Manager
2 weeks ago
TruRoots Company Dedham, United StatesJob Description · Job DescriptionAre you an experienced CPG Brand Manager with a passion for better-for-you food and beverages? Do you excel at easily flexing between roll-up-your-sleeves execution and high-level strategy? Do you thrive in a fast-paced, start-up culture where you ...
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Senior Brand Manager
2 weeks ago
MariMed, Inc. Norwood, United StatesSenior Brand Manager · Marimed, Inc. is a Multi-State Operator (MSO) operating both retail and wholesale across several states and growing rapidly. As the cannabis industry continues to grow and evolve at a rapid pace the Senior Brand Manager is a critical role focused exclusivel ...
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Manager, Employment Branding
1 week ago
Chewy Boston, United States**Our Opportunity**: · Chewy is searching for a Manager of Employment Branding. This digital marketing leadership role is a part of our award-winning Employer Branding team in Boston, MA. In this role, you will be responsible for developing social media strategies and content to ...
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Associate Brand Manager
1 week ago
Hasbro Pawtucket, United StatesAt Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspi ...
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Brand Manager
1 hour ago
PepsiCo Sharon, United StatesOverview: · Work for a global FMCG company with some of the worlds most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported. · We have an exciting opportunity for a Brand Manager to develop, manage, and implem ...
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beBee Handyman Point Lay, AK, United States FreelanceHello, I would like to open my clothing brand and I have the logo, but I need more professional help. What tasks do you need the community manager for? · Brand clothing · In what language do you need this service? · Romanian, German, Spanish, English · What is the size of the com ...
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Brand Manager for our law firm
2 days ago
Spectrum Dynamics Chelsea, United StatesAbout the Company · Our company traces back to a patent law firm that was founded over 100 years ago. We serve German and international companies in one of the most development-driven regions in Europe. With two locations in southern Germany, in Stuttgart and Reutlingen, we work ...
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Brand Manager
2 weeks ago
Beacon Wellness Brands Newton Center, United StatesJob Description · Job DescriptionSalary: · Company Profile: · Beacon Wellness Brands ("BWB", formerly Clio) is a high-growth intimate wellness, beauty and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories an ...
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International Brand Experience Senior Manager
4 weeks ago
Baskin Robbins Canton, United StatesThe International Brand Experience Senior Manager leads development of marketing roadmaps, brand playbooks and global content production for the Baskin-Robbins & Dunkin brands outside the US, which makes up the largest footprint and financial contribution for the Inspire Internat ...
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Brand Manager
3 weeks ago
Beacon Wellness Brands Newton Center, United StatesJob Description · Job DescriptionSalary: · Company Profile: · Beacon Wellness Brands ("BWB", formerly Clio) is a high-growth intimate wellness, beauty and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories an ...
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Brand Marketing Manager
3 weeks ago
Clarks Needham Heights, United StatesRole Title: Brand Marketing Manager · Location: Needham, MA · Job Advert Description · This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. The Brand Marketing Manager of Clarks Essentials will develop and ...
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Brand Marketing Manager
3 weeks ago
Clarks Shoes Needham Heights, United StatesBrand Marketing Manager · Location: Needham, MA · Job Advert Description · This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. · The Brand Marketing Manager of Clarks Essentials will develop and execute ...
Senior Brand Manager - Norwood, United States - MariMed Inc
3 weeks ago
Description
Senior Brand ManagerMarimed, Inc.
is a Multi-State Operator (MSO) operating both retail and wholesale across several states and growing rapidly. As the cannabis industry continues to grow and evolve at a rapid pace the
Senior Brand Manager
is a critical role focused exclusively against building strong brands with national recognition.
For the right candidate, this is an opportunity to grow your career within a growth oriented company operating in an expanding industry.
TheSenior Brand Manager
will drive the annual plan, grow brand share and increase brand equity for select MariMed wholesale brands.
This role works closely with the Research & Development, the Creative team, our Trade Marketing team and our Sales team to bring a comprehensive brand plan and execution together annually.
Ultimately, this role is responsible for delivering the annual operating plan for assigned brands.Key Responsibilities:
Brand & Segment Strategy
Lead the creation of a brand position for the segment and measures for relevance & success on an annual basis
Takes into consideration the following to create the strategy: trends, market feedback from our Sales & Retail teams, consumer understanding & insights, and market opportunities & market performance.
Defines the brand portfolio/assortment strategy by segment and state.Develops Sub-brand architecture and priorities to build the brand.
This task defines critical elements of the mix:
proposition, product, packaging, pricing, promotion/communication and retail strategy.
Works closely with cross-functional teams including R&D, Operations, Sales, Procurement & Finance to ensure full alignment on existing and new commercialization plans.
Communications & Media PlanningLead strategic development of the brand marketing and communications strategy to ensure the brand creates consumer relevancy and drives top-line and bottom-line growth.
Lead commercial programs and track brand goals (P&L, marker share).Lead agency management, briefings, execution and evaluation.
Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
Develop and implement new creative - launching large, fully-integrated consumer campaigns (advertising, PR, POS, digital, e-Commerce etc.)
Develop marketing calendar, ensuring campaigns across channels are on-brand and structured to achieve the greatest reach, buzz, and cut-through amongst the target audiences
Innovation & Product Development
Creates strong innovation ideas based on consumer understanding and insights.
Ensures innovation is building brand equity and growing the overall business.
Ensures all activations and annual plans are executed at the highest level across all marketing and media channels.
Communicates and collaborates with Executive Leadership, Sales & R&D to align innovation plans
Ensures full delivery from consumer & market research to in-market delivery of innovation through program and team leadership.
Works closely with the cross-functional teams to deliver all the relevant launch plans and launch materials on an Annual & Quarterly basis
Annual Plan Development
Leads the creation of the annual brand plans
Is accountable for delivering all elements of the annual plan throughout the year
Jointly owns the plan's performance and takes action (cross-functionally or within his/her team) to ensure all possible measures are taken to ensure the plan's delivery or over performance
Knowledge and Experience
7+ years of brand management and brand building experience preferably related to the CPG industry and/or specifically Food & Beverage.
A preference for individuals who have worked with premium brands and/or high volume products.A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
Experience with managing budgets, working with creative agencies and developing new packaging.
A solid ability to understand analytics and market data and translate learning into insights and actions.
Up-to-date on marketing trends, new media platforms and benchmarking with other industries
Understanding consumer insights and aligning all strategies to feed these needs
Excellent presentation and communication skills
Analytical skills- identify the full story and define implications from data analysis
Forward thinker, who proactively seeks opportunities and proposes solutions.
Positive attitude and influence.
Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
Team oriented player that thrives in a collaborative environment.
Proficient in Excel, PowerPoint and Word
Bachelor's degree in marketing or related field (required); advanced degree (preferred)
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