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    Sr Account Executive, Programmatic Partnerships - New York, United States - Cadent

    Cadent
    Cadent New York, United States

    3 days ago

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    Description
    Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising.

    By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

    Do you want to be part of a company that is driving change across the TV and digital video marketplace? Do you want a job that provides you with the opportunity to be on the front line of influencing the evolution of CTV & OLV with some of the biggest brands and agencies? Then you'll want to talk to us about this role Cadent is a leading advertising technology company leveraging a patented, end-to-end tech stack purpose-built to meet the demands of today's digital marketplace.

    Truly connecting with viewers across households, devices, and screens is no small challenge in today's fragmented media landscape. That's where Cadent comes in.

    Whether you're trying to target specific viewers or reach new audiences, our solutions let you take on media and advertising's toughest challenges.

    Our people and our technology are driven by a common goal:
    to help you better reach your customers, no matter what device or media and entertainment service they're using. We are looking for a seasoned Sr. Account Executive (3rd Party DSPs) to join our growing Aperture Media Exchange (MX) team. Aperture MX is Cadent's supply marketplace (SSP).

    This role is focused on helping grow our media exchange business with demand side platforms (DSPs and other companies that require quality supply).

    This will be a combination of growing share with an assigned book of existing customers and also acquiring new customers.

    The right candidate for this role should have existing 'hands-on' experience selling private marketplaces and exchange technology, a technical acumen of oRTB, and knowledge of platforms such as DSPs, SSPs and Ad Exchanges.

    They should have a strong understanding of the programmatic marketplace and end-to-end supply chain.

    This role needs to be able to break down complex audience and supply solutions into digestible pitches, and drive sales across all levels of agency & client partners across their established network.


    This role will be responsible for:

    What You Will Do:

    • Be a creative thinker, hunter and leader
    • Create and source leads, find opportunities, and close media trading deals.
    • Sell Cadent's programmatic solutions and SSP supply into demand side platforms.
    • Master and evangelize Cadent's suite of Advertiser solutions and be able to illustrate the applicable use cases to potential customers.
    • Lead customer initiatives inclusive but not limited to:
    • Ability to identify client needs, present applicable solutions, close deals and ensure proper execution.
    • Drive share-of-wallet growth across existing customers.
    • Sell in supply to media traders
    • Create private marketplace opportunities for media traders
    • Manage the quarterly business review cycle
    • Manage customer requests
    • Cross-team collaboration for product prioritization and customer improvements
    • Assess technical capabilities of partners and tech teams to grow business
    • Contribute to overall DSP GTM strategy
    • Be an escalation point to resolve customer needs
    • Creation and ownership of weekly sales pipeline and quarterly forecast.
    • Establish strong relationships with clients through the complete sales cycle
    • Hit sales goals

    Your Skills:

    • The ideal candidate has an existing and trusted network of clients and contacts across the major Holding Companies.
    • Prior platform experience at an Agency, AdTech platform, DSP or SSP and deep relationships within the industry, specifically media traders.
    • 5+ years in advertising technology with programmatic expertise.
    • Established track record of delivering on strategic and revenue objectives.
    • A passion and understanding of the entire media marketplace with a focus on Programmatic.
    • Strong presentation skills – with or without a deck.
    • Strong discovery skills – obtaining market feedback is key to help Cadent shape and differentiate our solutions and overall marketplace offering.
    • Experience and success in driving new business wins.
    • Coachability and being able to evolve with shifting product offerings and marketplace conditions.
    • Thrives in a fast-paced environment.
    • A high level of curiosity and the ability to work beyond the defined boundaries of the role. Location is New York City $150,000 - $175,000 This information is provided per the New York City Human Rights Law. Base pay range information is based on market location. Candidates hired to work in other locations will be subject to the base pay range associated with that location. If the leading edge of media technology is the place you want to be, please contact us today and let's start the conversation Cadent is an Equal Opportunity Employer and is committed to supporting all it's employees when it comes to Inclusion & Diversity. Cadent's policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations. Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally
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