- Develops and contributes to the achievement of established department goals and objectives and adheres to department policies, procedures, quality standards and safety standards. Ensures compliance with hospital/facility policies and procedures and governmental/accreditation regulations.
- Acts as the lead day-to-day relationship contact with all sports partnerships.
- Develops and manages the annual partnership marketing plan to support growth in MedStar Health system brand equity.
- Leads all partnership activation and execution while ensuring all contractual assets are delivered to include stadium/facility signage, digital asset development, print, video content, supporting promotional activity, on-site activation, etc.
- Ensures proper and approved use of team and MedStar Health marks and entitlements in all executions.
- Manages partnership marketing budget.
- Manages sports marketing agency relationships.
- Serves as the lead MedStar Health contact for all sponsorship negotiations, representing MedStar Health business interests and stewardship of contract approvals.
- Evaluates new partnership opportunities and ROI on current partnerships.
- Partners with program leaders to ensure alignment of sports medicine business unit goals and priorities.
- Leads corporate hospitality initiatives in partnership with the CEO's office, including managing the MedStar Health suite at M&T Bank Stadium, suite opportunities at Capital One Arena and Camden Yards, ticket banks, and team partner trips.
- Works collaboratively with other marketing departments (PR, digital/social, service-line marketers) to activate MedStar Health sports partnerships.
- Establishes relationships with sports medicine physicians/clinicians.
- Participates in multidisciplinary quality and service improvement teams as appropriate. Participates in meetings, serves on committees and represents the department and hospital/facility in community outreach efforts as appropriate.
- Bachelor's degree in marketing, business or liberal arts required
- 10+ years Sports/other sponsorship marketing experience including significant Big 4 league partnership experience (NFL/NBA/NHL/MLB) as a lead or primary relationship required and
- Should have some service industry experience required and
- Sports marketing agency experience preferred
- No special certification, registration or licensure required
- Strategy development.
- Strong oral and written communications including public speaking.
- Insight development and understanding.
- Analytical capability.
- Strong relationship and impact/influence skills.
- Project and agency management.
- Strong emphasis on teamwork - our associates feel connected to each other and our mission as an organization. In return, our effective team environment generates positive patient outcomes and high associate satisfaction ratings that exceed the national benchmark.
- Strategic focus on equity, inclusion, & diversity - we are committed to equity for all people and communities. We continue to build a diverse and inclusive workplace where people feel a sense of belonging and the ability to contribute to equitable care delivery and improved community health outcomes at all levels of the organization.
- Comprehensive total rewards package - including competitive pay, generous paid time off, great health and wellness benefits, retirement savings, education assistance, and so much more.
- More career opportunities closer to home - as the largest healthcare provider in the Baltimore-Washington, D.C. region, there are countless opportunities to grow your career and fulfill your aspirations.
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Director Partnerships - Other US Location, United States - MedStar Health
Description
General Summary of PositionThe Director, of Partnerships is the strategic and relationship lead for MedStar Health's entire sports partnership portfolio. This includes professional teams, colleges/universities, athletic events (i.e. running festivals), high schools, and community/recreational partnerships. Responsible for supporting growth in MedStar Health brand equity through MedStar Health's sports partnerships.
Primary Duties and Responsibilities
Minimum Qualifications
Education
Experience
Licenses and Certifications
Knowledge, Skills, and Abilities
#LI-Remote
Why MedStar Health?
At MedStar Health, we understand that our ability to treat others well begins with how we treat each other. We work hard to foster an inclusive and positive environment where our associates feel valued, connected, and empowered. We live up to this promise through:
About MedStar Health
MedStar Health is dedicated to providing the highest quality care for people in Maryland and the Washington, D.C., region, while advancing the practice of medicine through education, innovation, and research. Our team of 32,000 includes physicians, nurses, residents, fellows, and many other clinical and non-clinical associates working in a variety of settings across our health system, including 10 hospitals and more than 300 community-based locations, the largest home health provider in the region, and highly respected institutes dedicated to research and innovation. As the medical education and clinical partner of Georgetown University for more than 20 years, MedStar Health is dedicated not only to teaching the next generation of doctors, but also to the continuing education, professional development, and personal fulfillment of our whole team. Together, we use the best of our minds and the best of our hearts to serve our patients, those who care for them, and our communities. It's how we treat people.
MedStar Health is an Equal Opportunity (EO) Employer and assures equal opportunity for all applicants and employees. We hire people to work in different locations, and we comply with the federal, state and local laws governing each of those locations. MedStar Health makes all decisions regarding employment, including for example, hiring, transfer, promotion, compensation, benefit eligibility, discipline, and discharge without regard to any protected status, including race, color, creed, religion, national origin, citizenship status, sex, age, disability, veteran status, marital status, sexual orientation, gender identity or expression, political affiliations, or any other characteristic protected by federal, state or local EO laws. If you receive an offer of employment, it is MedStar Health's policy to hire its employees on an at-will basis, which means you or MedStar Health may terminate this relationship at any time, for any reason.
