Jobs
>
Bonita Springs

    Search Engine Marketing - Bonita Springs, United States - Discovery Senior Living

    Default job background
    Description

    About Discovery Senior Living

    Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities. With over 250 communities in nearly 40states, and 15,000 dedicated employees, Discovery Senior Living, with multiple national brands, is one the largest and fastest growing senior living companies in the United States. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We're a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments.

    Discovery Senior Living is hiring a Search Engine Marketing (SEM) Supervisor to join our home office team. *We provide a hybrid working environment when local, but this role must be in Florida. Candidates must be willing to travel to our corporate headquarters in Bonita Springs, FL as needed.*

    The Search Engine Marketing (SEM) Supervisor is responsible for the management and optimization of pay-per-click (PPC), paid social and organic search engine optimization (SEO) activities for all communities. This role must combine the effective execution of both paid and organic search strategies to generate leads. This highly collaborative role works with various members of the Marketing Department, cross-functional teams, as well as agency partners on multiple community accounts with a variety of locations and verticals to hit key KPIs. Oversee the implementation and execution of strategies keeping key stakeholders informed of progress.

    To perform optimally in this role, you must possess a deep understanding of all principles associated with Paid Search (Google AdWords/Bing), Meta, SEO and monitor industry trends, staying updated on best practices across all digital marketing channels.

    The ideal candidate will not only be proficient in techniques but will also think strategically, perform deep dive analyses that play a role in informing the best approach to integrated campaigns that blend organic search, PPC, paid social and SEO tactics. The right candidate will be able to multitask across diverse environments, communicate with key stakeholders on performance through detailed reporting presentations and be dynamic enough to learn about new technologies and processes.

    Responsibilities:

    PPC

    • Develop and oversee the execution of comprehensive PPC strategies aligned with campaign objectives to maximize visibility and lead generation.
    • Work with agency partners, define, and build keyword lists based on community objectives and market opportunity, using a mix of proprietary tools and analytics data.
    • Oversee agency partners to continuously refine these campaigns for improved performance, with a focus on key metrics such as click-through rates (CTR) and conversion rates.
    • Utilize expertise in local service ad campaigns to ensure specific geographic regions and audiences are targeted in conjunction with community strategy.
    • Collaborate closely with the marketing team to ensure alignment of PPC strategies with broader marketing initiatives.
    • Provide regular reports and analysis on performance, presenting insights and recommendations for optimization.\
    • Stay abreast of changes in paid search advertising policies, ensuring compliance and adaptation of strategies accordingly.

    SEO

    • Establishing a clear understanding of the community's SEO objectives and expectations is paramount; this involves collaborating with Digital Advertising Team members, conversing with cross-functional team members, and informing agency partners to ensure that keywords align with both business and SEO goals.
    • Perform keyword research to identify high-value search phrases and content marketing opportunities to drive traffic that will convert into sales leads.
    • Assist with strategic development for SEO campaigns during acquisition; starting from kick-off and extending through post-launch and analysis stages.
    • Implementing in-depth SEO analysis of community websites, including sitemap recommendations (structure, page names, redirects, etc.), topical authority content analysis, and domain analysis/recommendations.
    • Stay abreast of changes in search engine algorithms and advertising policies, ensuring compliance and adaptation of strategies accordingly.
    • Manage On-Site SEO performance by working with the Web Development Team to inform on-site optimization, checking and improving internal link structure and fixing potential indexation issues.
    • Collaborate with Digital Communications Team and agency partners on content marketing initiatives; editorial calendars management, topic planning, communication with writers about reviewing, improving, and adding valuable content.
    • Prepare and send SEO updates and reports on a monthly, quarterly, bi-annual, and yearly basis.
    • In collaborating with our agency partners, oversee the management of SEO campaigns associated with local SEO listings and backlink campaigns.
    • Collaborate with and oversee our SEO and PPC agency partners, ensuring strategies are executed properly and accurately. Find new partners as needs arise.
    • Oversee Google Search Console and Google Analytics setup by agency partners.
    • Oversee agency management of Google Business Profile listing content.
    • Preparing and executing on-page optimization strategies to achieve organic visibility for our communities.
    • Preparing website technical audits to identify areas of concern from an SEO perspective.
    • Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve indexation.
    • Review analytics data daily to provide feedback to our internal team on performance, and to analyze visitor behavior and trends.
    • Working with our internal resources to prepare, plan, and execute link building and content marketing strategies.
    • Communicate progress, roadblocks, and opportunities to leadership.
    • Other duties as assigned.

    Qualifications:

    • Bachelor's degree in marketing, communications, or business preferred
    • Minimum of 5+ years of proven digital marketing and/or communications experience
    • 5+ years of experience in demand generation or a related field
    • Experience in demand generation with experience in senior living a plus
    • Proficiency in marketing automation and CRM software

    Benefits:

    In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.

    Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

    No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.

    EOE D/V



  • Discovery Senior Living Bonita Springs, United States

    Job Description · Job DescriptionAbout Discovery Senior Living · Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, lu ...


  • Atwell, LLC Bonita Springs, United States

    Overview · Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate and land development, renewable energy, and oil and gas markets. We have a strong national pres ...


  • Atwell Bonita Springs, United States

    Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. We have a strong national presence and a diverse, award-winning pr ...

  • Atwell, LLC

    Civil Engineer, EIT

    3 weeks ago


    Atwell, LLC Bonita Springs, United States

    Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. We have a strong national presence and a diverse, award-winning pr ...


  • Atwell Bonita Springs, United States

    Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. We have a strong national presence and a diverse, award-winning pr ...


  • Discovery Senior Living Bonita Springs, FL, United States

    About Discovery Senior Living · Discovery Senior Living ranks prominently among the 5 largestsenior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of upscale, luxurysenior-living communities. With ...

  • Discovery Senior Living

    Project Manager

    3 weeks ago


    Discovery Senior Living Bonita Springs, United States

    Job Description · Job DescriptionAbout Discovery Senior Living · Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, lu ...


  • ReachMobi Bonita Springs, United States

    Job Description · Job Description Salary: · About ReachMobi · At ReachMobi, we're not just about developing mobile apps. We're about creating an engaging mobile universe tailored precisely to the interests and needs of the user. Our suite of innovative applications transforms d ...


  • ReachMobi Bonita Springs, United States

    About ReachMobi · At ReachMobi, we're not just about developing mobile apps. We're about creating an engaging mobile universe tailored precisely to the interests and needs of the user. Our suite of innovative applications transforms devices, empowering users to express their ind ...


  • ReachMobi Bonita Springs, United States

    Job Description · Job DescriptionSalary: · About ReachMobi · At ReachMobi, we're not just about developing mobile apps. We're about creating an engaging mobile universe tailored precisely to the interests and needs of the user. Our suite of innovative applications transforms dev ...


  • CRH Bonita Springs, United States

    Job ID: · Preferred Materials - Concrete Division, part of CRH South Division, is a leading supplier of ready mix concrete, concrete block, rebar and building materials in the state of Florida, providing the highest product quality and service in the construction industry. With ...

  • Atwell LLC

    Civil Engineer, EIT

    3 weeks ago


    Atwell LLC Bonita Springs, United States

    Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. We have a strong national presence and a diverse, award-winning pr ...

  • Atwell LLC

    Civil Engineer, EIT

    2 weeks ago


    Atwell LLC Bonita Springs, United States

    Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the real estate & land development, and energy markets. We have a strong national presence and a diverse, award-winning pr ...

  • Fortive Corporation

    Financial Analyst

    3 weeks ago


    Fortive Corporation Bonita Springs, United States

    Job summary · Join the Fluke Reliability Finance team as a Junior Financial & Planning Analyst This role provides experience working with worldwide teams on monthly financial close and forecast processes and deep-dive analyses that supports business understanding. · Your role i ...


  • The Ladders Bonita Springs, United States

    About ReachMobi · At ReachMobi, we're not just about developing mobile apps. We're about creating an engaging mobile universe tailored precisely to the interests and needs of the user. Our suite of innovative applications transforms devices, empowering users to express their ind ...


  • Fortive Corporation Bonita Springs, United States

    Job Purpose · Alignment and Condition Monitoring instruments require correct maintenance, care and calibration at specific intervals to achieve the highest possible measurement reliability and accuracy. Our goal is to improve accessories/calibration/training sales and service gr ...


  • Sapphire Enterprises Punta Rassa, United States

    As the market leader for energy infrastructure, SPIE SAG GmbH is looking for you to join their team in the CityNetworks & Grids division at Punta Rassa as soon as possible as a High Voltage Engineer / Planner m/f/d. · We offer:Unlimited, crisis-proof employment in a growing, inno ...


  • ReachMobi Bonita Springs, United States

    Job Description · Job DescriptionSalary: · About ReachMobi · At ReachMobi, we're not just about developing mobile apps. We're about creating an engaging mobile universe tailored precisely to the interests and needs of the user. Our suite of innovative applications transforms dev ...

  • Comprehensive Logistics

    Plant Manager

    3 weeks ago


    Comprehensive Logistics Bonita Springs, United States

    Be a part of momentum and innovation. Comprehensive Logistics Co. Inc. is accelerating its agile diversification into new markets and expanding its current market base. You're invited to join this company where your contributions fuel the momentum · If you are energized by solvin ...

  • Ion Beam Applications

    Site Technical Leader

    3 weeks ago


    Ion Beam Applications Estero, United States

    Mission · Responsible for leading the technical performance of the IBA Proton Therapy System (PTS), maximizing system installation to the highest quality, mentor and coach team engineers, and planning the execution of preventative and corrective maintenance. The Site Technical le ...