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    Senior Public Relations Specialist - Dayton, United States - TriComB2B

    TriComB2B
    TriComB2B Dayton, United States

    3 weeks ago

    Default job background
    Retail
    Description

    Senior Public Relations Specialist

    TriComB2B, a nationally recognized agency for B2B marketing and communications, is seeking an experienced professional to fill a new and exciting role as our Senior Public Relations Specialist.

    The Senior Public Relations Specialist role demands a blend of public relations acumen, exceptional writing proficiency, and superior account management skills. We seek a strategic thinker with a keen eye for detail who thrives in a fast-paced environment. This individual will help represent public relations for the organization as we grow to serve client needs.

    For immediate consideration, we require a resume with 3-5 writing samples of relevant work.

    Who we are:

    TriComB2B is a full-service, business-to-business (B2B) marketing agency. We are unabashedly devoted to industrial and technical B2B marketing and helping customers to design simple, effective ways to connect with audiences — no matter how complex their stories. We provide an outside perspective that's focused on shifting B2B marketing efforts from table stakes to inspired without a lot of fuss. At TriComB2B, we are committed to a B2B world that's always innovating and to our talented team (who makes it all possible). We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

    Responsibilities:

    • Develop and execute comprehensive PR strategies aligning with client objectives, ensuring consistent messaging across all channels.
    • Handle media relations, internal and external communications, and community outreach.
    • Craft compelling press releases, articles, speeches, and other content for distribution.
    • Secure feature stories, bylines, and technical article placements for clients.
    • Manage multiple clients concurrently, assessing needs and providing strategic guidance.
    • Contribute to building and maintaining the company's brand image in alignment with organizational values and mission.
    • Build and nurture relationships with journalists, responding in a timely manner.
    • Maintain and update each PR client's media lists, status sheets, and editorial calendars.
    • Assist clients at trade shows and events, coordinating media outreach and conducting media training.
    • Aid in the communication of strategies or messages from senior leadership.
    • Monitor, track, assess, and report media coverage, proficiently understanding and reporting PR analytics against client objectives.
    • Stay abreast of industry trends and communications techniques and share knowledge with colleagues and clients.
    • Ensure flawless execution and manage project timelines.
    • Adhere to the company's style guide, delivering high-quality, error-free copy.
    • Collaborate with key internal stakeholders to brainstorm content ideas per the company's strategy and brand initiatives.
    • Act as a mentor for junior agency associates.

    Requirements:

    • 5-8 years of public relations experience.
    • 2+ years in a senior role.
    • Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
    • Strong portfolio of successful PR campaigns and media placements.
    • Project management and organizational skills, attention to detail, and the ability to work independently and collaboratively.
    • Experience leading or supporting PR campaigns for B2B or B2C clients.
    • Professional demeanor with excellent verbal skills and the ability to present on various industry topics.
    • Previous media relations experience, including pitching local/national/trade media outlets and building media relationships.
    • Demonstrated expertise and excellence in copywriting, editing, and research with knowledge of AP Style.
    • Understanding of social media strategies and a knowledge of current and emerging social media platforms.
    • Proficiency with MS Office, photo and video editing, PR software and tools such as Cision, Meltwater, web analytics (Google Analytics), and other AI-related communications tools.
    • Strong leadership and mentorship abilities with a bias for proactivity and action.
    • Strategic and creative mindset.
    • Exceptional interpersonal skills.

    Education:

    • Bachelor's (Required)

    Experience:

    • Public Relations: 5 years (Required)
    • Senior PR: 2 years (Required)
    • B2B: 1 year (Preferred)
    • PR Campaign and Media Placement: 3 years (Required)

    Benefits:

    • 401(k)
    • 401(k) matching
    • Health insurance (contributory)
    • Health savings account
    • Life insurance (voluntary)
    • Group life insurance (company-paid)
    • Dental insurance (voluntary)
    • Disability insurance (contributory)
    • Paid time off
    • Holidays
    • Personal days
    • Sick days
    • Free parking
    • Bonus structure
    • Raise structure
    • Flexible schedule
    • Fun and supportive work environment
    • Great location downtown

    Schedule:

    • 8-hour shift
    • Monday to Friday

    Job Type: Full-time

    Pay: $70, $80,000.00 per year

    Work Location: In person

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