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    Director of Marketing- Enrollment Management Group - Pittsburgh, United States - Duquesne University

    Duquesne University
    Duquesne University Pittsburgh, United States

    1 week ago

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    Description

    Director of Marketing- Enrollment Management Group


    Salary:
    Commensurate with experience


    Benefits:
    Generousbenefits include paid time off including holidays and vacation, retirementmatch, and tuition remission for employee and dependents.
    Details at


    Location:
    Enrollment Management Group


    Position Status:
    Full-time


    Hours:
    Varied

    Position Number: 228408/10-938


    FLSA Status:
    Exempt


    POSITIONSUMMARY:


    Demonstratesupport towards meeting and exceeding enrollment goals, including using keys ofprospect management principles and the pillars of the EM strategic plan,through marketing and communications efforts.

    Develops and modifies messaging andmessaging templates according to the target audience, communication goals andcommunication channels employed.

    Manages and/or supports several aspects ofcomprehensive recruitment marketing and communication efforts, includingevent-related content, creating, reviewing and/or adapting messaging for 10 +internal and external communication channels, for deployment/posting:


    • All EMG unit websites and pages
    • Technolutions Slate Deliver CRM (email, text, robo call)
    • Parent & Families Portal
    • Presentations and other event assets
    • Social media (e.
    g., Admissions and Financial Aid Facebookpage, Instagram, ZeeMee)

    • Virtual campus tour
    • Along with managing content in external partner contentsites and portals.
    Thedirector will serve as primary liaison to marcom project manager, providingcontent, oversight and guidance.


    Attends EMG and University meetings,as well as external meetings with vendors and other partners, to represent EMGand/or EMG marcom, work on strategic efforts and report on EMG marcom.


    DUTIESAND RESPONSIBILITIES:


    Supports the AVP-MC inEMG marketing and communication activities including comprehensiveundergraduate and graduate admissions marketing and communication, contentplanning and marcom reports, presentations, school recruitment plans and otherdocuments.

    Primary writer for recruitmentcommunications for all audiences - prospective through committed first-year,transfer and graduate students.

    Ongoing projects include content planning,writing/development, template creation for scalability, maintenance and vendormarcom liaison for:

    virtual tour; DU parent and families enrollment portal, EMGvendor partners; creating and updating marcom materials; oversees reporting andcontent placement by marcom project manager, etc.

    Maintains working knowledge ofUniversity brand guidelines and messaging as well as admission-specific keymessages; incorporates storytelling and inclusivity.
    Proofread print, email, web, presentations,scripts and other written documents; provide content development as needed.


    Supports events through development ofintegrated campaigns for web, email, social, parent portal, printcommunications as well as day of event assets.


    Establishes, monitors and analyzes key metricsand support in assessing ROI; leverages analytics to make data-drivenrecommendations and decisions about content, platform, segments and cadence.


    Serves as subject matter expert andconsultant for EMG colleagues related to student journey communications,technical/instructional writing and other prospect management communication.

    Represents AVP marcom at selectmeetings and/or with select departments. Provides back-up support and directionif AVP marcom unavailable.


    Attends internal meetings (e.g., EMGEnrollment Leadership Team, Comm Tech-Marcom, Campus Visits/Events andUniversity meetings), as well as external meetings with vendors and otherpartners, to represent EMG and/or EMG marcom, work on strategic efforts andreport on EMG marcom.

    Multi-channel and multi-year contentdevelopment to support student and family experience during college search andapplication process.
    Develops andmaintains multi-channel content calendar.
    Develops overall plan/goals/voice and messaging tone/content so thatproject manager can deploy content calendar.

    Manages social media effortsand serves as internal social media expert, for EMG units. This includes theundergraduate admissions and financial aid Facebook page, guiding studentambassadors for UG admissions Instagram page. Coordinates with DMC Universitysocial media.

    Primary or key liaison toseveral vendor partners, including those with content channels.


    Serves as a primary weblead/publisher/content manager for all EMG web pages, including undergraduateadmissions, graduate admissions, summer session, Office of Military and VeteranServices (OMVS), and the Office of Financial Aid & Scholarships; maintainsand expands knowledge of Google Analytics for translation of analytics to webcontent and messaging refinement, website revisions, etc.

    Writes and maintainsweb content that is both ADA-compliant and search engine optimized. Serves asliaison to DMC web team.


    Serves as part of the EMGmarcom team supporting various and new initiatives including ad hoc campaigns,special requests and new messaging.

    Works to coordinate effortsto support integrated marketing communications.

    Participates in professional developmentand performs other duties and projects as assigned.

    Participates inlarge admissions recruitment events - mandatory (i.e., DUQ Days, etc.).

    Allocatesexpenses in Chrome River for University procurement card.


    SUPERVISORYRESPONSIBILITIES:


    Supervises work of others,including planning, assigning and scheduling work, reviewing work and ensuringquality standards, training staff and overseeing their productivity.

    May offerrecommendations for hiring, termination and pay adjustments, but does not haveresponsibility for making these decisions.

    Completes otherduties as assigned.


    REQUIREMENTS:

    Minimum qualifications:


    Bachelor's degree Communication, Writing, Marketing, Business, PublicRelations, English or related field from an accredited institution and 3-5years of progressively responsible experience.

    Experience in developing communication plans,including drafting messaging and proofreading, email marketing, website contentmanagement.

    Note:
    Prior experience in marketing and communications within highereducation may substitute for some of the above education.


    Preferredqualifications:

    Higher education experience preferred butnot required.


    Alternately, the successful candidate may possess any equivalent combination ofexperience and training, which provides the knowledge, skills and abilitiesrequired to perform the essential job functions.


    This includes, but is notlimited to, the following:


    Exceptionalwriting skills with the ability to craft clear, concise and engaging contentfor various digital platforms including email, web, social media as well asprint collateral, presentations, reports and other materials.


    Experience workingwith brand guidelines, storytelling and inclusivity.

    Ability tomultitask, prioritize tasks, and work efficiently in a fast-paced environmentwith tight deadlines.

    Establish andmaintain effective working relationships; excellent interpersonal skills withthe ability to collaborate effectively with cross-functional teams andstakeholders.

    An impeccable eyefor detail and accuracy; strong proofreading and editing skills.

    Demonstrated planning and organizationalskills to accommodate multiple priorities; ability to work under pressure, meetdeadlines, conduct multiple tasks.

    Experience overseeing the work of staff (e.g., marcomproject manager, graduate assistant, student ambassadors for social mediaefforts).

    Digital marketing experience required,including the use of web content management systems, website analytics (GA4),project management tools (Teams, Planner).

    Experience with vendor collaboration andmanagement.


    Ability to work with diverse populationsand sensitivity to the need of each individual to be treated with dignity andrespect as it relates to diversity in general and the Mission of the Universityspecifically.


    Commitment to theUniversity's values of diversity, equity and inclusion, and recognition of theimportance of treating each individual with dignity and respect consistent withthe University's Mission.

    Demonstratedexperience with, and understanding of, the broad diversity of the Universitycommunity (students, faculty, staff and others).

    Ability toestablish and maintain effective working relationships with the UniversityCommunity.


    Ability and willingness to contribute actively to the mission of the Universityand to respect the Spiritan Catholic identity of Duquesne University.

    Themission is implemented through a commitment to academic excellence, a spirit ofservice, moral and spiritual values, sensitivity to world concerns, and anecumenical campus community.


    APPLICATIONINSTRUCTIONS:
    Applicants are asked to submit a cover letter, resume, and contact informationfor three professional references.

    Catholic in its mission and ecumenical in spirit, Duquesne University valuesequality of opportunity as an educational institution and as an employer.

    Weaspire to attract and sustain a diverse faculty and staff that reflectscontemporary society, serves our academic goals and enriches our campuscommunity.

    We particularly encourage applications from members ofunderrepresented groups and support dual-career couples through our chartermembership in thisregion's HERC ).

    We invite applicants for this position to learn more about our university andits Spiritan heritage by visiting invited to campus for an interview may be asked about ways in which theysee their talents contributing to the continued growth of our community andfurthering its mission.

    Duquesne University was founded in 1878 by its sponsoring religious community,the Congregation of the Holy Spirit.
    Duquesne University is Catholic inmission and ecumenical in spirit.
    Motivated by its Catholic identity,Duquesne values equality of opportunity both as an educational institution andas an employer.
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