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director of demand generation - Charlotte, United States - Compass Group USA
Description
DIRECTOR OF DEMAND GENERATIONClick Here to Apply OnlineJob Description Compass Corporate A family of companies and experiencesAs the leading foodservice and support services company, Compass Group USA is known for our great people, great service and our great results.
If you've been hungry and away from home, chances are you've tasted Compass Group's delicious food and experienced our outstanding service.
Our 225,000 associates work in award-winning restaurants, corporate cafes, hospitals, schools, arenas, museums, and more in all 50 states. Our reach is constantly expanding to shape the industry and create new opportunities for innovation. Join the Compass family todaygreat people. great services. great results.Each and every individual plays a key role in the growth and legacy of our company. We know the next big idea can come from anyone. We encourage developing and attracting expertise that differentiates us as a company as we continue to raise the bar.
Job SummaryAbout Sales EnablementCompass Group's Sales Enablement Team was formed in 2022 to deliver smarter selling and stronger results.
At Compass Group, Sales Enablement extends beyond sales training to include Research & Insights, Sales Operations, Data & Analytics and Demand Generation.
Each of these functions work together to elevate the Compass Group Sales organization and accelerate growth.About the RoleCompass Group is transforming its sales and marketing capabilities by making major investments in people, process, and tech.
This newly created role supports Compass One Healthcare, Compass Group's healthcare sector. The Compass One Healthcare portfolio includes the Morrison Healthcare, Crothall Healthcare, and Unidine companies.In the last five years, Compass One Healthcare has been a shining example of B2B marketing excellence and alignment across sales, marketing, and sales enablement.
In 2021, Compass One became the first Compass Group sector to launch an account-based program that, since inception, has influenced millions in pipeline and revenue.
As the Director of Demand Generation (Healthcare), you'll take Compass One Healthcare's existing ABM and demand gen program to new heights.
Supported by three direct reports, you'll work with Compass One Healthcare's Sales and Marketing leaders to ensure alignment and develop ABM and demand gen programs that deliver pipeline and revenue.
Responsibilities Lead Sales Enablement's dedicated Compass One Healthcare Demand Gen Team. Enable their growth and success.Oversee Compass One Healthcare's ABM strategy, and demand gen programs that drive pipeline, revenue and engagement within key segments.
Deliver actionable account intent and engagement data to the broader Sales Enablement team, Compass One Healthcare Sales and Sector Marketing that inform sales activities and brand marketing strategy.
Train or consult with these teams to ensure they can apply the insights to their work.Evaluate each channel and tactic's effectiveness, plan and run tests, and optimize future performance accordingly.
Analyze and communicate results to stakeholders itiate and facilitate an extremely high level of collaboration between the Sales Enablement team, and Compass One Healthcare's Sales and Marketing teams.
Work side-by-side with Compass One Healthcare's internal teams (Marketing, Sales, Data, etc.) and external strategic partners to develop and refine a research-informed demand gen strategy and end-to-end campaigns.
Facilitate strategy sessions and occasionally present to the Compass One Healthcare Sales and Marketing leadership teams, and Sales Enablement Leadership team.
Package best practices so they can be shared and applied across the enterprise.Qualifications 7+ years B2B marketing experience, with at least two years in digital marketing or demand gen leadership.3+ years of management experience.
Proven success in B2B healthcare organizations, meeting or surpassing pipeline and revenue targets in leadership positions related to demand generation or digital marketing.
Effective leadership abilities, demonstrated in talent recruitment, development, and retention, fostering a positive work environment.Track record of creating and executing multi-channel campaigns, driving leads, pipeline, and revenue.
Direct experience managing multiple brands within a single portfolio.
Expertise in B2B and digital marketing, including content strategy, SEO, email marketing,account-based marketing, paid media, list management, lead scoring, segmentation, and targeting.
Proficiency in CRM, marketing automation, and account-based marketing systems.Strong collaboration skills, fostering consensus and delivering results in cross-functional teams.
Balanced strategic vision and tactical execution.
Analytical mindset, setting measurable goals, evaluating performance, and iterating as needed.
Exceptional planning, organizational, and project management -depth knowledge of full-funnel performance marketing & growth strategies, spanning acquisition, activation, and retention.
Advanced Microsoft Excel skills.Excellent verbal and written communication abilities.
PreferredDeep familiarity with our tech stack is a big plus (Dynamics 365, Marketo Engage,HubSpot - Marketing, Terminus, Demandbase)BA or equivalent experienceApply to Compass Group todayClick here to Learn More about the Compass StoryCompass Group is an equal opportunity employer.
At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation.
Disclaimer:
this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position.
While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.
We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.
We encourage applicants with a criminal history (and driving history) to pass Corporate maintains a drug-free workplace.Associates at Corporate are offered many fantastic benefits.
MedicalDentalVisionLife Insurance/ ADDisability InsuranceRetirement PlanPaid Time OffHoliday Time Off (varies by site/state)
Associate Shopping ProgramHealth and Wellness ProgramsDiscount MarketplaceIdentity Theft ProtectionPet InsuranceCommuter BenefitsEmployee Assistance ProgramFlexible Spending Accounts (FSAs)Req ID:1252795Compass CorporateSarah Steele[[req_classification]]
