Marketing Coordinator - Philadelphia, United States - The Philadelphia Tribune

Description

Job Description

Job Description

Marketing Coordinator

About The Company: Since 1884 our mission has been to provide timely and compelling news that is informative and relevant to the African-American community. The Philadelphia Tribune Media Group is an award-winning, multi-media company and the nations oldest, continuously published African- American newspaper. The company also publishes print and digital editions of the Tribune, as well as various community focused supplements, and events of interest that impact the African-American community.

Job Summary : The Tribune has an opportunity for a highly motivated, ambitious digital and print marketing/ sales professional, who can increase digital and print subscribers and advertising revenue by cultivating relationships and creative marketing strategies. You will be representing a newspaper with an unprecedented legacy within the region and will play a significant role collaborating with Senior Staff to promote strategies that promote the Philadelphia Tribune Company.

Key Responsibilities:

• Implementation and coordination of marketing campaigns across multiple channels to increase brand awareness and drive customer engagement via digital, print, social media, and events.
• Create and update marketing collateral, such as media kit, rate card, and promotional materials.
• Support the development and execution of social media content calendars, including scheduling posts, monitoring engagement, and analyzing metrics to optimize performance.
• Support the planning and organization of events and other marketing activities, including logistics setup, and promotional material preparation.
• Create and distribute email marketing campaigns and other digital communications to engage and nurture leads and customers.
• Manage social media platforms by creating and scheduling engaging content, monitoring user interactions, and responding to inquiries/comments.
• Maintain marketing databases.
• Coordinate with external vendors and agencies for the production of marketing materials, including graphic design, printing, and promotional merchandise.

Qualifications and Skills :

• Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
• Proven experience (internships, coursework, or previous employment) in marketing, advertising, or a related field is preferred.
• Strong written and verbal communication skills with an attention to detail.
• Proficiency in using marketing tools and software, such as email marketing platforms, social media management tools, and content management systems.
• Basic understanding of digital marketing channels and strategies, including SEO, social media, email marketing, and content marketing.
• Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
• Analytical mindset with the ability to interpret data and generate insights to optimize marketing campaigns.
• Creative thinking and problem-solving skills to contribute innovative ideas and approaches.
• Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and familiarity with design software (e.g., Adobe Photoshop, Canvas) is a plus.

Qualified candidates should send their resume and cover letter to: Human Resources, The Philadelphia Tribune Media Group , 520 South 16thStreet, Philadelphia, PA 19146 or Fax: ,

Company Description

The Philadelphia Tribune, founded in 1884 by Christopher James Perry, is America's oldest and the Greater Philadelphia region's largest daily newspaper serving the African American community.

Company Description

The Philadelphia Tribune, founded in 1884 by Christopher James Perry, is America's oldest and the Greater Philadelphia region's largest daily newspaper serving the African American community.