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Customer Insight Analyst - Orlando, United States - TEKsystems
Description
Job Description
Job DescriptionJOB SUMMARY
Conducts a variety of qualitative and quantitative research studies to better understand the perspective of the current and future of our client's consumer. Transform client objectives into research methodologies. Write surveys, monitor survey deployment progress, analyze data to tell the story of our client's consumer. Works with our client's internal stakeholders, predominantly in Marketing & Sales, to uncover and share meaningful and actionable insights to move the organization forward.
RESPONSIBILITIES
EDUCATION
Bachelor's degree (list discipline(s)): Required – Bachelor's degree required from a 4-yr college or university in Marketing, Marketing Research, Psychology, Sociology, Advertising, Statistics, or related discipline.
Master's degree in (list discipline(s)): Preferred - Master's degree preferred in Business Administration (MBA), Marketing Research (MMR), or related discipline.
CERTIFICATIONS, LICENSES, REGISTRATIONS
Burke Institute or RIVA Certification as a Focus Group Moderator is a plus, but not required
EXPERIENCE
1-3 years of experience required in market research in a business to consumer environment, or equivalent combination of education and experience; or equivalent combination of education and experience.
ADDITIONAL INFORMATION:
· Knowledge of the broader travel/hospitality environment, the Orlando tourism market and major players is helpful.
· Demonstrated hands-on ability to design studies, implement methodologies, write questionnaires, analyze data and report on qualitative and quantitative results.
· Demonstrated experience preparing online questionnaires, for both online and mobile usage.
· Understanding/working knowledge of Tableau helpful, but not required.
· Demonstrated ability to schedule, prioritize, and manage numerous simultaneous projects.
· Ability to work with a high degree of independence.
· Excellent communication skills (written and oral); advanced presentation skills.