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Manager, Business Marketing - New York, United States - Association of National Advertisers
Description
About the ANA
The ANAs (Association of National Advertisers) ) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Position Summary
The ANA has an extraordinary opportunity to join our Business Marketing team in collaboratively tackling some of our industrys most important challenges as we create the future of marketing together alongside some of the worlds most respected brands.
This position supports the Vice President and manages several core Business Marketing products and services including the B2 Awards, the Email Excellence Center and Customer Experience Committee, Webinars, Members Only Conferences, and a National Industry Conference. The Manager also creates content for web, social media and email, and must-have a members-first approach to delivering a white glove customer experience for members.
Primary Responsibilities:
+ Lead the successful execution of the ANAs B2 Awards, the industrys largest B2B Marketing Awards Program. Facilitate and oversee the end-to-end execution of the B2 Awards which entails continuous improvement of the awards entry site, recruiting and nurturing potential entries, and ensuring smooth program implementation from early promotion, execution, through to the Awards Gala.
+ Identify, recruit and develop relationships with the industrys up and coming and established leaders to serve as Top Jurists and General Jurists.
+ Guide and support the Jury through the entry review and scoring process.
+ Manage and execute updating and refreshing digital communications including web pages, the content management system, social media, email, and in person communications.
+ Manage the Email Excellence Center and Customer Experience (CX) Committees including identifying potential topics and speakers that include best practices and cutting-edge information.
+ Identify content, recruit presenters, coordinate promotion, and produce the events via Zoom committee events to increase quality member engagement.
+ Coordinate multiple high-level speakers calendars to schedule timely pre-event planning meetings.
+ Curate and maintain speaker databases on relevant topics of committee / council interest.
+ Execute a portfolio of special projects guided by the committee (e.g. support in creation and distribution of deliverables, reports)
+ Act as logistical liaison on conference calls, webinars and committee meetings.
+ Provide support in managing Members Only Conferences (virtual, in-person and hybrid)
+ Provide logistical support as needed including venue management, catering, badges, audio visual requirements, etc.
+ Manage and execute the webinar series, liaising with webinar teaching experts inclusive of scheduling and managing Zoom Rooms process; with stakeholders, explore repurposing content for distribution to broader ANA membership.
+ Create/edit proprietary content, including but not limited to:
+ Co-develop presentations and deliverables for the VP and SVP
+ Edit and co-develop blog and article content and white papers.
+ Short form social media friendly content
+ Manage the production and maintenance of B2B, CX, and Email content.
+ Create and maintain a production timeline based on the business plan.
+ Coordinate with the team to ensure timely creation of input to create material, review/edit content, and support final delivery.
+ Collaborate with internal and external stakeholders to ensure a steady flow of content creation
+ Attend relevant ANA events to capture insights (some travel required)
+ Other projects as required
+ Gather, and analyze data to drive actionable insights and report on a regular basis
Qualifications/Skills Required:
+ Relevant bachelors degree from an accredited institution plus a minimum of 3 to 5 years of agency, client-side marketing, media or other relevant prior work experience
+ Solid understanding of advertising and the marketing industry
+ Working knowledge of topical areas, e.g., B2B, measurement, brand, digital and data-driven marketing
+ Ability to travel within the U.S. (light travel activity)
+ Proficient in MS Office with strong Microsoft Excel skills in particular
+ Project management experience
+ Strong sense of personal ownership of responsibilities on a results-oriented team
+ Ability to multitask and adapt to change
+ Strong written and verbal communication skills
+ Detail oriented and ability to juggle multiple priorities
Salary and Total Rewards Package:
Starting pay range: $60,000 to $65,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to . Note: only applicants who include salary requirements will be considered.
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