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    Sr. Product Marketing Manager - San Jose, United States - Cypress HCM

    Cypress HCM
    Cypress HCM San Jose, United States

    1 week ago

    Cypress HCM background
    Description
    Overview


    Maintain a deep understanding of our products, our market, and the competitive landscape to shape the product marketing strategy & positioning.

    Define and articulate compelling value propositions and messaging that resonates with our customers and differentiates our solutions in the market.

    Partner closely with the product management team to influence product roadmap decisions based on your research, market insights, and the voice of the customer.

    Measure the success of product marketing campaigns.
    Lead the development and execution of quarterly go-to-market plans for new product launches, feature enhancements, and major releases.
    Drive cross-functional collaboration with product management, sales, CS, marketing, and other teams to ensure successful product launches and adoption.
    Create more focus and energy around our competitive messaging and positioning frameworks.
    Stay well-informed of industry trends, market dynamics, and competitive landscape to adjust product and marketing strategies.
    Conduct market research and customer interviews to gather insights and identify opportunities for product differentiation and growth.
    Analyze market data, customer feedback, and usage metrics to drive data-informed decisions and optimize product messaging.

    Qualifications

    Must have experience in B2B SaaS product marketing, with a proven track record of success.
    Strong enthusiasm for product launches and demonstrated expertise in developing go-to-market strategies.
    Exceptional skills at leading by influence with the ability to inspire and motivate teams to achieve goals.
    Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
    Strong analytical mindset and data-driven decision-making abilities.
    Proven ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

    Compensation

    $120,000 - $200,000 a year

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