- Develop and deliver on the vision for the Media Channels and Formats portfolio; the roadmap will include market analysis, business case development, platform launch, client reporting, performance monitoring, and utilization tracking.
- Drive the adoption of these strategic solutions by our clients and the Epsilon organization as they extend from our core offerings.
- Train the Sales, Account Management, Operations, and Product teams on Media Channels and Formats.
- Support the Sales team by participating in client conversations while evolving our products with insights from Sales, clients, and the marketplace.
- Partner with internal and external stakeholders, including vendor partners, to continually improve our offerings, including Media, Creative, and Technology.
- Oversee the quality, performance, and profitability of our existing inventory as well as systematic expansion of that inventory.
- Stay abreast of marketplace and industry trends in both the technology and application of digital media - everything from IAB standards like VPAID/VAST to innovations like Connected TV and Digital Audio.
- Be energized by the tough problems, push yourself to grow, and learn something new each&every day.
- Travel - less than 15%.
- At least 3 - 5 years'experience working in digital advertising, Product Management, and/or advertising technology.
- A solid understanding of digital advertising products, how they are planned, how they are delivered, and how they are measured.
- A solid understanding of data and/or connections strategy related to channel activations and personalization.
- Experience building data-driven online solutions, whether advertising solutions (mobile, video, audio, and/or display), marketing technology solutions (attribution engines, ad server, DSP, optimization engines, etc.), or consumer solutions such as websites or mobile apps.
- Ability to bridge the gap between a traditional advertising and a digital performance mindset.
- A history of successful product launches including positioning, competitive analysis, product marketing, and sales support on go-to-market with a path toward maturity.
- An entrepreneurial full-stack product mind-set with the drive + balance, to execute your vision at massive scale.
- A penchant for meeting challenges and unexpected opportunities head on by quickly assessing situations, making a rational decision, setting a plan, taking action, and moving forward.
- Strong presentation and interdisciplinary communication skills (written and verbal).
- Familiarity with business analysis and modelling.
- Bachelor's degree
- Our Culture:
- Life at Epsilon:
- DE&I:
- CSR:
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Product Manager, Media Channels&Formats - Skokie, United States - Epsilon
Description
Job DescriptionAbout this role
The Product Manager, Media Channels&Formats is responsible for developing and managing the portfolio of Epsilon Digital Media Solutions that deliver 1:1 personalized message to consumers using our vast understanding of the individual across over 7,000 dimensions. Epsilon Digital Media Solutions delivers these messages across the traditional display, mobile,&video advertising channels, as well as Connected TV, Digital Audio, Native, and more. With media reach rivalling that of Google, this role will be responsible for ensuring Epsilon continues to innovate in channels, formats, and creative capabilities to provide an engaging experience and performance for our clients. In addition, this role will be the catalyst for extending Epsilon's reach into new emerging delivery channels.
What you will do:
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients'ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit
When you're one of us, you get to run with the best.For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with morethan 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer.Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles'Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections , commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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