Principle SEO Specialist - Tempe, United States - Avast Group

Description

We are looking for a

n experienced

and driven



SEOprofessional

to join our

growing

global

SEOteam

and work with a cross-functional

leaders

to

formulate, prioritize

, and

execute

on-page



SEO
strategies for

two well-known cybersecurity brands

in the US,

helping to

drive

traffic

growth and enhanc

e

our online presence.

This is not a

fully

remote

position

and will require 3 days a week in our Tempe, AZ headquarters.
As a

Principal

SEO
,

you'll

have a

proven

track record

in

on-page and content pillars of


SEO, thrive in a fast-paced environment

,

are comfortable

working

with

multiple

subject matter experts

across

different locations

,

and

are

passionate about delivering outstanding results. If you have the

expertise

to shape the future of our digital landscape and the ambition to make a significant impact, we invite you to be a part of our journey.

The right candidate will be able to

contribute

meaningful input and recommendations

to

cross-functional

web

initiatives, provid

e

curated

insights and recommendations to protect

or improve

organic

rankings

,

deliver

website

action plans

that minimize

or

negate



SEOrisk

,

review proposed site changes

from different stakeholders

,

and perform

meaningful analysis in traffic shifts

.

You'll

report directly to the Global

SEOManager and work with passionate

distributed



SEOexperts across the globe.
Key

responsibilities

:

3 days a week minimum in our Tempe, AZ office
Actively

participate

in remote

, cross-channel

Web Squad

meetings

,

including

virtual stand-ups, sprint planning,

prioritization,

ticket

reviews, and retrospectives, fostering effective communication and collaboration within the remote team

for all recommended changes occurring on the site

.
Grow and improve the performance of our natural search traffic for our core website

s

and

blogs
Branded and nonbrand k

eyword research and drafting outlines for copywriters

while ensuring no duplicate content or cannibalization risk is present

across each

domain
Find

new content

opportunities that drive traffic,

optimize

content pieces for maximum visibility and help develop our content hubs and

blogs
Facilitate insightful discussions, encouraging diverse perspectives and

leveraging

the

expertise

of the squad members.
Participate in draft plan reviews, assign business value to team

objectives

, and approve final

plans
Work with global team

s

to share insights

and learnings

that can

improve performance in

other

key international

markets
Work closely with developers, copywriters, product marketing managers, designers, dev product managers, IT, and external agencies to improve current web pages and to create new

ones
Collaborate with product managers to ensure alignment of shared goals, priorities, and

roa

d

maps
Monitor and analyze organic traffic,

rankings

and website performance metrics; respond rapidly to issues and opportunities; report regularly to Management and other

stakeholders
Ensure we capitalize on

important changes

in search (semantic search,

AI/

machine learning, voice/cross-device search,

etc.)

Evangelize

SEOthroughout the organization and build

SEOinto cross-departmental

processes
Qualifications:

3

• years of
  
  SEOexperience

Exceptional communication skills and ability to work cross functionally;

verbal and written communication in

English
Ability to actively

participate

in

remote

Web Squad

meetings

, collaborating effectively

during US business hours

.

Flexibility to meet with colleagues in central Europe

and other time zones occasionally.
Strong tactical skills and acute strategic instincts
Proven

track record

of

driving



SEOprojects from

inception

to completion
Ability to drive clear,

thoughtful

and comprehensive analyses of

SEOperformance

using tools of the

trade
Strong analytic skills (experience with

Adobe Analytics preferred

) and the ability to

identify

actionable insights from large

datasets
Comfort with Microsoft Excel, content management systems,

html

and important web technologies

,

ScreamingFrog

, Google Search Console
Deep understanding of how

d

esign,


UX
and

Social Media

can

impact


SEO
Positive, can-do attitude with a flexible approach to work
Detail-oriented, organized, results-driven

, resourceful,

and able to work independently with only directional

supervision
Why Gen?
The chance to join a major global tech

company
A chance to work amongst a team of
SEOs, editors, writers, designers, and CRO

experts
A friendly and truly international work environment
Diversity and inclusion
Competitive salary and benefits including parental leave and family planning/

fertility
Wellness and employee

assistance

programs
Exceptional learning and development opportunities
Opportunities for hybrid work

with flexibility
Opportunities for global travel
Experience with Jira, AEM

and Conductor
E

xperience working in an Agile-based

organization
About our company:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG,

ReputationDefender

, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity,

privacy

and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.

We're

always looking for smart, fearless, and dedicated people.

Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When

you're

a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life.

This includes flexible working options with generous time off and competitive benefits & compensation packages.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees.

All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law.

Gen

strictly prohibits

unlawful discrimination based on such protected characteristics and

seeks

to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records.
In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or

disclosed

their own pay or the pay of another employee or applicant.

Learn more about pay transparency

.
Gen

complies with

all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees.

All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law.

Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records.

In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Learn more about pay transparency

.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
About Us

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

Our combined heritage is rooted in providing safety for the first digital generations.

We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.

We're always looking for smart, fearless, and dedicated people.

Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life.

This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences.

We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us
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Gen

is committed to requests for reasonable accommodations to assist you in applying for positions at

Gen

including resume submissions. If you need to request an accommodation, please contact

HR Service Exchange

.
*LifeLock identity theft protection is not available in all countries.

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