Associate Director, Marketing and Communication - Winston-Salem, United States - InsideHigherEd

Description

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** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.Job Description SummaryOverview
The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Marketing and Communication – Social Media . This important role is responsible for all aspects of the School of Business' social media presence for its Winston-Salem and Charlotte campuses. The successful candidate will provide strategic guidance and day-to-day management of social media efforts; produce and distribute audio, video, photographic, and written digital content highlighting the School's programs, events, and other areas of interest and targeted to the School's key audiences; align all social media initiatives with the University's and School's strategic frameworks.Job Description

About the Role

Essential Functions:

• Develop and execute the School's social media strategic plan in alignment with the University's and School's strategic frameworks, with a particular focus on generating awareness and engagement around student stories, faculty thought leadership, character & ethics, market connection, and service to humanity
• Leverage and optimize the impact of respective social media platforms among key target audiences (i.e., prospective students, alumni, higher education influencers)
• Operate as a social media journalist, creating compelling social media narratives and engagement through digital storytelling
• Generate and analyze reports on social media metrics related to user growth, engagement, and behaviors, using insights to guide the brand's social media presence toward achieving targeted goals
• Manage day-to-day social media activities including:
  • Create, curate, and post relevant content
  • Provide coverage and timely postings for all School affiliated events
  • Deliver balanced flow of scheduled and opportunistic content with appropriate frequency
• Collaborate with internal and external stakeholders to ensure close integration of purpose, messaging, tone, and brand voice among all social media efforts
• Maintain familiarity with and promote the newsworthy elements of the School, its Centers, its faculty, and overall areas of excellence
• Produce and/or coordinate development of strong visual assets, including video, still photography, and graphics
• Cultivate and oversee School's influencer network from among established student influencers with a strong follower base to both amplify School's efforts among their followers as well as to create original and compelling School content
• Develop and manage social media editorial calendar based on short-term and long-term content strategies
• Monitor and engage with responders with an emphasis on building relationships with prospective students
• Respond to general, non-press inquiries generated through social media accounts, or connect appropriate team-member in to provide response
• Create and maintain School's events and activities coverage calendar
• Closely integrate with the University's Communications and Media Relations team to provide cross-channel emphasis of stories and initiatives
• Provide guidance and opportunities to School advocates for content amplification
• Listen and engage in relevant social media interactions about the School of Business, our competitors, and business higher education, with the intent of both elevating the profile of the School among key business education audiences and monitoring the category for key trends or happenings that warrant further School attention
• Newsjack stories in academic and business press to highlight the School
• Conduct testing for content, post frequency, and other key variables to optimize School's social media strategies
• Monitor latest trends and best practices in social media, including tools, applications, channels, design and strategy, and implement for the School once they can deliver impact
• Maintain current awareness of the University's threat protocols and follow when encountering user content of a threatening nature

Other Functions:

• Other related duties as assigned

Required Education, Knowledge, Skills, Abilities:

• Bachelor's degree and three to five years of experience in social media management, or an equivalent combination of education and experience
• Demonstrated background in social media management for a medium to large sized organization
• Displays in-depth knowledge and understanding of social media platforms, their respective users, and how each platform can be deployed most effectively
• Active and well-rounded personal presence on social media
• Maintains excellent written, verbal, and audiovisual communication skills
• Excellent collaborator, with an ability to gather and cultivate stories from diverse groups
• Possesses the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Possesses ability to identify potential negative or crisis situations in online comments and apply conflict resolution principles to mitigate issues
• Ability and interest in staying current with best practices in social media trends; writing for the web; graphic design, and business/industry trends
• Strong, disciplined time management, project management, and planning skills
• Works well in a fast-paced environment and is able to manage multiple high-priority assignments
• Possesses basic copywriting, photography, and videography skills

Preferred Education, Knowledge, Skills, Abilities:

• Basic proficiency in content creation software tools such as those found in the Adobe Creative Suite/Cloud (particularly Photoshop), or similarly functioning software products
• Proficiency with SproutSocial or similarly functioning social media management software programs
• Ability to train, guide, and collaborate with others in the use of social media

Accountabilities:

Responsible for own work

May manage student workers

Physical Requirements:

Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

Climate controlled, office setting.

Additional Job Description

About Us

Wake Forest University

Founded in 1834, Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit:

Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit:

The School of Business

The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program. For more information about the School of Business, visit:

Farrell Hall and the Charlotte Center

Located on the main campus of Wake Forest University, Farrell Hall is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives.

Located in the heart of uptown Charlotte near some of the city's most influential businesses, the 30,0000 square foot WFU Charlotte Center houses our on-ground and hybrid MBA Programs.

To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at

Disclaimer:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Time Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.