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    VP of Marketing - Raleigh, United States - Klein Hersh

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    Description


    As an experienced VP of Marketing, you will be working in a fast-paced, rapidly growing environment where you will be relied on for your expertise, professionalism, and collaboration.

    The VP of Marketing will serve as a member of the executive team and partner closely with our Sales, Technical and Operations teams.

    You will build a comprehensive marketing strategy and oversee the company's performance and creativity in a fast-paced, high-touch, Private Equity backed organization.

    We're looking for a self-starter that has a vision to drive and scale our company during our rapid expansion.

    Job Responsibilities


    Serve as a key member of our executive team, collaborating closely with our Sales, Technical, and Operations teams to develop a comprehensive marketing, sales, and growth strategy.

    Recruit, lead, and motivate a high-performing marketing organization, including Growth, Brand, Communications, Social, Content, Design, and Tradeshow coordination.

    Partner with the CBO to develop, own and drive our strategic narrative and positioning within the CDMO market.

    Develop our companies go-to-market strategy for new and existing services and features in partnership with Product and Sales.

    Define and deliver reporting to the leadership team and BOD on marketing OKR's, KPI's, and project outcomes.

    Refine lead nurture process, lead capture and tracking within CRM )

    Participate in executive meetings to drive strategy and alignment across the organization.

    Job Requirements

    Bachelors' degree required

    15+ years of Marketing Leadership experience within high-growth healthcare environments.

    Contract service experience from either a CDMO or an adjacent pharma services area

    History of increasing Marketing Responsibility throughout their career

    Integration of one brand into another

    Experience- digital transformation


    Broad based executive marketing experience, to include management brand development, sales collateral development, market and competitive analysis, communications, and public relations.

    Track record of driving marketing campaigns that tangibly increased the number of qualified leads.

    Direct experience leading successful marketing campaigns aimed at major clients/business segments. The ability to speak at a granular level about the ROI of those campaigns.

    Passionate and experienced people leader and team builder.

    Demonstrated experience in successfully creating and launching marketing and GTM strategy across multiple channels.

    Demonstrated experience using effective communications and marketing as a strategic lever for influencing the market.

    Demonstrated ability to use data and analytics for decision-making.

    Excellent communication skills — can motivate, support, and lead staff; outstanding interpersonal, public speaking, and written communication.


    Intellectually agile — a strategic thinker who can think deeply and qualitatively about business problems, breaking down issues, and presenting solutions.

    #J-18808-Ljbffr


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