- Create the college's storytelling strategy and direct content creation and distribution across a range of channels.
- Lead a communications and marketing team responsible for creating, updating, maintaining, and redesigning print and digital collateral materials and content for the college website, various newsletters, college calendar, and social media platforms.
- Provide editing and review for collegewide print and digital communications to ensure they follow strategic messaging and are appropriate for each audience.
- Create targeted communications and marketing plans to guide the college's strategy and tactics.
- As needed, provide remarks, talking points, and speeches for the dean.
- Write, edit, and redirect the generation of news release copy, publication material, and web content.
- Serve as the primary point of contact for media relations efforts.
- Serve as the college's liaison with the university's Office of Communications and Marketing.
- Work closely with the Office of Advancement, at university and college levels, in accordance with stated goals and objectives.
- Advise, collaborate, and consult with departments/programs, schools, dean, university leaders, and faculty regarding communications, public relations, and marketing opportunities and initiatives.
- Manage the strategy, content, and distribution for college communication platforms including the college's website, digital magazine, internal and external newsletters, and more.
- Develop and manage department budget to include reviewing and approving financial reports, vouchers, and acquisitions.
- Bachelor's degree in Journalism, Communications, Marketing, Business, or related field.
- 6 years of experience in marketing and communications services.
- Knowledge of communication and marketing theories, concepts, techniques, mediums, and strategies.
- Ability to communicate effectively verbally.
- Working knowledge of AP Style and journalistic writing conventions.
- Ability to write for various audiences and in various formats.
- Successful track record developing informational, instructional, promotional materials and brand building.
- Experience working in higher education.
- Experience creating and implementing strategic communications and marketing plans.
- Knowledge of brand management, brand guidelines, and brand marketing best practices.
- Knowledge of content management systems and digital communication platforms.
- Experience with video storytelling strategy.
- Experience leading a creative team.
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Communications and Marketing Director - Auburn, United States - Auburn
Description
Position Details
Position Information
Requisition Number
S3614P
Home Org Name
Admin - Sch Ed
Division Name
College of Education
Position Title
Communications and Marketing Director
Job Class Code
OC26
Appointment Status
Full-time
Part-time FTE
Limited Term
No
Limited Term Length
Job Summary
Auburn University's College of Education is excited to begin the search for a Communications and Marketing Directorto join our teamof innovative thinkers and doers, working together to meet society's education and health challenges. We're looking for an energetic, talented and performance minded professional to support our mission of building better futures for all.
The Communications and Marketing Director provides strategic leadership and creative direction for all communication and marketing activities in the college. The director creates, manages, and implements messaging strategies to advance the dean's vision and the College of Education's communication and marketing objectives. Leading a creative team focused on communicating the college's story, this role furthers the college's engagement with key audiences and stakeholders. Directing and managing the college's communication and marketing platforms, the director guides, reviews, edits, and creates content for the college's communication and marketing platforms including the college website, digital magazine, calendar, newsletters, emails, and more. This critical role manages the college's brand, ensuring compliance with university branding while creating a unique identity and greater connection with audiences. The Communications and Marketing director serves on the college's leadership council, providing guidance on communications, public relations, and marketing opportunities and initiatives, elevating the college and its research, outreach, and academic initiatives.
About Auburn: Our work changes lives Auburn University was chartered in 1856 and maintains a strong land-grant mission today. We are ranked by U.S. News and World Report as a premier public institution and are dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, innovative scholarship, and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, a positive work environment, student engagement, and a thriving community. Auburn was named by Forbes Magazine as one of the state of Alabama's best employers, with employees staying an average of ten years Learn more about Auburn's impact, generous employee benefits, and thriving community by visiting
It's a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We're proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you're new to Auburn, we'd love to introduce you. If you're already acquainted with Auburn, we'll keep it simple: it's time to come home
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions
Minimum Qualifications
Minimum Skills, License, and Certifications
Minimum Skills and Abilities
Minimum License and Certifications
Desired Qualifications
Desired Qualifications
Salary Range
$77,000 - $138,600
Job Category
Communications/Public Relations/Marketing
Working Hours if Non-Traditional
City position is located in:
Auburn
State position is located:
Alabama
List any hazardous conditions or physical demands required by this position
Posting Date
05/08/2024
Closing Date
EEO Statement
Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Special Instructions to Applicants
Quick Link for Internal Postings
