Sales Rep - Chicago, United States - Cordialsa USA

Cordialsa USA
Cordialsa USA
Verified Company
Chicago, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

The Sales Representative Merchandiser (SRM)'s primary function is to maximize sales of Cordialsa USA products at various customer sites and provide excellent customer service through safe and effective planning, selling, ordering, and in store servicing.

The SRM identifies and acts on selling opportunities, makes secondary placements, gains extra displays, uses Point of Sale (POS), and makes effective sales presentations through use of sales data.

This role works directly with store managers and store personnel to ensure a high level of sales and customer service is provided in retail accounts.

SRM is the primary contacts at a store and responsible for all accounts assigned within a designated territory. The position requires driving to grocery store customers.


The SRM's responsibility includes demonstrating sound safety practices while merchandising product to shelf, replenishing account shelves from back-room inventory, improving shelf positioning, increasing product display space, executing account specific campaigns, packing-out force-out quantities, executing activation events, ensuring shelf price tags are properly displayed, maintaining all Point-of-Sales (POS) materials, utilizing current planogram schematics for all products, establishing rapport/credibility with store personnel, and fostering strong communication with co-workers.


The Sales Representative will have routed stores with an assigned store call schedule that will vary based upon Customer selling influence, as well as selling and merchandising responsibilities at their routed stores.

Key Position Responsibilities

  • Grow sales volume, market share, product distribution, space allocation, and customer service in all assigned accounts
  • Follow Repsly guidelines:
  • Taking pictures of displays and shelfs.
  • Accurately record assigned and completed activities within each store call
  • Status of the Point of Sales
  • Review and publish Store Fliers and Magazines when needed
  • Report out of stocks to Team Leader / Territory Manager / Key Account or Broker.
  • Report back of stock quantities
  • Develop and execute strategies to accomplish key company goals for each route:
  • Sales performance by brand
  • Distribution coverage
  • Route schedules accomplishment
  • In Store Active SKUs goals
  • Ensure distribution and availability of products to the assigned customers
  • Ensure the effective implementation of all Marketing Programs (ie: Promotions, Planograms, and Pricing)
  • Generate selling opportunities by maintaining and increasing shelf facings / schematics and proper merchandising.
  • Perform instore planning by tailoring programs and factbased sales presentations to the customer's needs, store demographics, and the current consumer base in order to drive Cordialsa USA and customer growth.
  • Monitor and meet Company goals for unsaleable returns, shrink, A.R. and inventories
  • Properly credit and dispose of all unsalable merchandise from all stores following corporate policies.
  • Develop strong business relationships with store management to provide service and value beyond the customer's expectations.
  • Work with customer to ensure sufficient product is ordered to support consumer take away, including from incremental racks and displays.
  • Ensure product is rotated and is in good selling condition as directed
  • Packout primary location and display as directed
  • Ensure shelves are set SKU to tag, promotional displays are properly executed and back stock is maintained and organized for Cordialsa USA products
  • Validate placement according to planograms as directed for headquarter controlled stores
  • Ensure price tags are up and, when directed, ensure promoted price is executed
  • Communicate pricing issues in a timely manner (both on and off shelf) to Team Leader
  • Communicate plans and effectively manage merchandising resources to build sales volume at store level. Work actively to ensure inventory is fully stocked, rotated and presentable at all times.
  • Monitor and report on competitive activity and document all pricing activities.
  • Communicate directly with coworkers on issues, openly share ideas with others, encourage performance in others, give feedback when needed, and train new employees when applicable.
  • Attend monthly Territory meetings, participate in daily meetings with management if needed and prepare necessary documentation as required.
  • Utilize POP Material to stimulate sales
  • Provide excellent service to assigned accounts and create and maintain goodwill with all customers (e.g., communication, rapport building, attentiveness to customer needs, etc.)
  • Complete paperwork in an accurate, legible, and timely manner
  • Professionally represent the company and brand in the assigned territory
  • Share proactive best practices, solutions, and insights across the team
  • Regular, reliable, predictable attendance
  • Adhere to all company policies and sales procedures

Key Competencies:

  • Knowledge of the customers within the area assig
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