Content Strategist - Tallahassee, United States - GlueIQ

Description

Department:
Strategy

Direct Report:
Chief Strategy Officer

Title:
Content Strategist (Full Time)

Level:
Manager or Sr. Manager


ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients


JOB DESCRIPTION

Our team is dedicated to helping our clients unlock growth by enabling change in areas like brand positioning, customer experience, and sales and marketing while unlocking the unique capabilities of their organization.

We are looking for a passionate Content Strategist to join our rapidly growing team (on-site or remote) in an immediate opportunity for a full-time position.

WHAT YOU'LL DO

Reporting to our Chief Strategy Officer, you will collaborate with a cross-functional teams across creative, strategy, analytics, SEO, and technical teams, bringing consumer experience insights and content creation best practices and principles to life.

This position creates relevant and compelling content aligned to consumer interests and search behavior and distributes content that drives traffic.

Own and manage content strategy and calendar creation to ensure content that is strategically aligned to generating awareness, interest across both B2B and B2C businesses.

Conducting customer, competitor, and product research to identify stories, themes, and initiatives to highlight content strategies and opportunities laddering up to objectives.

Building and managing a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, reports, webinars, infographics, etc.)

Working across client and internal teams to craft appropriate content – including web, SEO, sales & marketing, social and more in support of client content marketing programs.

- more detail on current state work.
Strategizes content marketing opportunities and works with other departments to ensure content is appropriately written, managed and published.
Identifying optimization opportunities across marketing automation and lead nurturing processes through email, content, and social channels.
Creating monthly reports containing a robust description of monthly activity, recommendations, and a clear summary of performance against the key performance indicators and metrics


WHO YOU ARE
Minimum of 5-7 years relevant work experience with content strategy, inbound marketing, digital channels, with B2C and B2B marketing experience
Experience with successfully launching multiple integrated campaigns where content strategy directly influenced the concept(s)
Knowledgeable in all social platforms and content best practices, including TikTok, and easily adaptable & eager to master emerging platforms
Strong communication, organizational, and problem-solving skills. Comfortable and confident leading cross department teams, brainstorms, and projects forwards
Experience with audience targeting, conversion rate optimization, AB testing


BENEFITS:
Glue-IQ pays 100% of Health plan premium (health, dental, vision)
Hybrid working environment; 3 days (of choice)required in-office
401k Plan
Client-specific benefits and perks
Office is the heart of Coal Gables


ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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