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    Director, Business Intelligence - New York, United States - Mindshare

    Mindshare
    Mindshare New York, United States

    2 weeks ago

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    Description
    ABOUT THE ROLE:
    The Director leads a team of analysts to develop omnichannel measurement strategy for an exciting retail brand. This individual should have a strong understanding of tools in the media analytics, research, and advanced analytics space and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients. The Director is responsible for managing major data projects for the TJX client, and for guiding the direction and development of the Data Strategy & Analytics group as a whole.

    YOUR IMPACT:
    Primary responsibilities revolve around working with a team of 4-6 people to develop and execute industry-leading measurement, reporting, and data governance strategies:
    • Establish an overall approach to data and measurement strategy for exciting retail clients, inclusive of construction and maintenance of measurement frameworks, learning agendas, ROI models, test & learn design, UTM and ecommerce strategy, etc.

      • Oversee the monthly delivery of insights & optimizations tied ROI models, brand metrics, geo-location data and media metrics to brand and digital hub clients

      • Develop and maintain all client relationships inclusive of being the main connection between senior organizational analytics and digital leads

      • Proficient in most of the below system & tools but with a focus on data visualization tools (DOMO, Tableau, PowerBI), Ad-server/in-platform dimensions and metrics (e.g. Sizmek, Social Platforms, DSPs), predictive analytics/MMM solutions/tools (e.g. IRI, Nielsen, Data Poem etc), data governance/querying (e.g. SQL, DQ practices)

      • Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.

      • Provide staff with all the necessary tools and training to improve upon existing expertise

      • Write POVs on industry topics and provide thought leadership on data privacy laws, third-party measurement tools, and space, the consumer marketplace, vertical expertise, etc.

      • Lead departmental projects and workflows including research & development, product roadmaps, interpersonal and coaching builds, etc.

      • Advanced knowledge of full-funnel strategy ("end to end planning"), with a focus on connecting media to business outcomes, bridging Brand + Commerce media, etc.

      • Be able to manage projects, including prioritization, leading conversations, developing timelines and meeting deadlines

      WHAT YOU'VE ALREADY CONQURED:
    • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred

      • Minimum of 4-5 years' experience required

      • Experience managing a mid-to-large size team

      • Strong analytic and problem-solving skills

      • Excellent written, oral, and presentation communication abilities a necessity

      • Ability to foster collaborative relationships with other cross-functional teams

      • Ability to manage and prioritize competing projects and deliverables

      • Experience with most of the following tools required:

      • Data Visualization: DOMO, Tableau, PowerBI

      • Web Analytics: Google Analytics, Adobe Analytics

      • Ad Servers: Sizmek, Google DCM

      • MMM/Analytics Vendors: IRI, Nielsen, Neustar, Data Poem, etc.

      • Ad Effectiveness Research: Upwave, Lucid, Dynata, KMB

      • Additional Third-Party Measurement Solutions: Location measurement partners (i.e. FourSquare, PlaceIQ, Cuebiq), Sales (IRI, NCS)

      • Microsoft Office: Excel, Word, PowerPoint

      • Familiarity with: SQL, SPSS, R, Python a plus
    The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
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