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    Senior Analyst, Marketing Analytics - Charlotte, United States - LendingTree

    LendingTree
    LendingTree Charlotte, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    The Position:

    You absolutely love data (unstructured and structured), testing hypotheses, and arriving at data-driven recommendations that have an immediate impact on the business. You are passionate about communicating insights as much as you are about discovering them in the first place. You constantly ask questions about how to use analytics to improve the business. Is there a better way to identify responsive customer? Who is the best lender we should match to a customer? Are there new data sources out there that would help us make better decisions?

    You can transform business problems and questions into analytical frameworks. You will ensure that our cross-functional leadership teams have the data, insights, and recommendations needed to make high-stakes decisions about our marketing strategies. You will sit at the table and form part of the decision makers on these decisions as well. Unlike some analytics functions, you are not a service provider. You're a thought leader to the business, owning end-to-end analytic work streams, defining success and performance metrics, and delivering actionable insights and recommendations for cross functional groups and partners.

    The Sr. Analyst, Marketing Analytics will be an integral and embedded partner to our Growth Marketing team and help measure and optimize marketing return on investment. This role is critical to our success as we evolve the way in which we measure, optimize, and broaden our marketing channels.

    Core Responsibilities:

    • Support continued evolution of our MTA, MMM and Incrementality solutions.
    • Design and analyze controlled experiments or counterfactual causal inference studies to examine the incremental impact of media tactics and channels.
    • Research and implement new methods and tools for attributing marketing spend in a cookie-less world.
    • Develop a cadence and suite of reports and dashboards to deliver concise and actionable recommendations on marketing optimization and investment.
    • Contribute to conversations about causation, attribution, incremental lift and multi-touch attribution.
    • Develop new initiatives for business impact and organizational excellence, working with stakeholders and partners across the Data and Technology organizations.

    Requirements:

    • 3 - 5 years of proven experience in Marketing Analytics and Growth Marketing (bonus: agency, consumer finance, subscription, or other B2C and D2C experience)
    • You have a bachelor's degree or deep expertise in Quantitative Marketing, Statistics, Econometrics, Mathematics, or a related quantitative field.
    • Proficiency in relevant technologies such as MySQL, R, Python, DataRobot, Excel, Tableau
    • Have hands on expertise in measurement platforms like GA4 and Adobe and marketing platforms like CM360, DV360, SA360, Google Ads, Facebook, TikTok, etc.
    • Comprehensive knowledge of marketing measurement methods across various media and platform types.
    • Strategic toolkit. You can own and prioritize an attribution and analytics roadmap.
    • Superior problem-solving skills. You know how to rip apart difficult problems and construct elegant solutions.
    • Self-directed. You check in regularly with your boss, but you can run with a ton of autonomy.
    • Exceptional communication and interpersonal skills.
    • Team player. Not political. You play nice with others. People like working with you.

    Preferred Skills and Experience:

    • Experience working with digital marketing (PPC) and consumer websites. Transaction-based B2C sites preferred.
    • Close coordination and knowledge/data sharing with counterparts who share goals and responsibilities

    Company:

    LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

    Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

    What else you should know:

    • We're a publicly-traded company (TREE).
    • We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
    • We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

    Culture:

    We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").

    Come work with us

    LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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