Adjunct Instructor, Multiplatform Content Creation I - Los Angeles, United States - USC

USC
USC
Verified Company
Los Angeles, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description
The M.S.

in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California's Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course
PRSM 520:
Multiplatform Content Creation I.

This course introduces brand storytelling and the tools used to create content across paid, earned, owned and shared media, with a focus on web-based content.

In this course, the Adjunct Lecturer will teach students how to:


  • Assess the building blocks of a brand for the purpose of storytelling.
  • Recommend a brand storytelling technique for a communication challenge, opportunity or project.
  • Design a basic website to support a brand's story.
  • Evaluate appropriate content creation tools for a communication challenge, opportunity or project.
  • Develop multimedia content for a target audience using fundamental principles of persuasive messaging, design and production.
  • Assess effective techniques for search engine optimization (SEO) for a communication challenge, opportunity or project.

_ _
Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

The M.S.

in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California's Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course
PRSM 520:
Multiplatform Content Creation I.

This course introduces brand storytelling and the tools used to create content across paid, earned, owned and shared media, with a focus on web-based content.

In this course, the Adjunct Lecturer will teach students how to:


  • Assess the building blocks of a brand for the purpose of storytelling.
  • Recommend a brand storytelling technique for a communication challenge, opportunity or project.
  • Design a basic website to support a brand's story.
  • Evaluate appropriate content creation tools for a communication challenge, opportunity or project.
  • Develop multimedia content for a target audience using fundamental principles of persuasive messaging, design and production.
  • Assess effective techniques for search engine optimization (SEO) for a communication challenge, opportunity or project.

_ _
Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.
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