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San Bruno

    Data Scientist - San Bruno, United States - Mindteck

    Mindteck
    Mindteck San Bruno, United States

    Found in: Lensa US 4 C2 - 1 week ago

    Default job background
    Description
    Job Title

    Primary Skills

    SQL,SQL Server

    Required Skills

    Job Description


    REQUIRED
    Marketing mixed model experience.

    Responsibilities

    Perform hands-on modeling and complex analyses using Python, SQL and/or R

    Build and enhance marketing mix models to connect the impact of marketing tactics and business short-term and long-term outcomes

    Minimum Qualifications

    Marketing mix modeling industry experience

    8+ years of industry experience in data science, measurement, marketing strategy & analytics


    Description:
    We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)


    Responsibilities :
    Perform hands-on modeling and complex analyses using Python, SQL and/or R

    Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes

    Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO

    Present media mix insights to different levels of senior clients

    Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems

    Partner with cross-functional team to streamline data science solutions

    Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization

    Minimum Qualifications

    Master's degree in statistics, economics, operations research, engineering, or related field

    6+ years of industry experience in data science, measurement, marketing strategy & analytics

    Strong communication skills to 'tell a story' that provides insight into the business

    Proficient coding skills (SQL/Python/R) and database knowledge

    Extensive experience with predictive modeling algorithms

    Strong project management skills, including managing technical resources and multiple priorities & milestones.

    You have a passion for working in a fast-paced agile environment.

    A collaborative mindset and sense of curiosity

    Preferred Qualifications

    PhD degree in Statistics, Economics, Operations Research, or related field

    Experienced in building market mix and multi-touch attribution models

    Experience with advertising, measurement, and/or digital marketing analytics

    Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.

    Advanced programming skills with experience of creating Python modules

    Experience with A/B and Multivariate test design and implementation

    While others say it, we do it:

    we care .

    We have great people and we do great work.

    Just as importantly, we have great relationships with an impressive clientele. Over 1,000 talented, diverse, and career-minded professionals are carving out their role and experiencing a good mix of challenges and opportunities

    and we're rooting for them along the way, every day.


    For more, click:
    Mindteck is an Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.

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