- Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.
- Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.
- A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
- Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
- Cross-functional collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
- Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
- Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.
- 3+ years' experience developing and launching email, on-site and app marketing campaigns
- Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business
- Strong project management, organization, and prioritization skills
- Prior experience working in a cross-functional setup that spans product, tech, QA, program and international teams
- Excellent verbal and written communication skills
- Preference to prior retention marketing experience
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Retention Specialist
1 week ago
Anchor Health Home Care Brooklyn, United States_At Anchor Health Home Care, we deeply appreciate the privilege of being welcomed into the family circle to provide care for our neighbors' beloved family members._ Our dedicated corporate office team at Anchor Health Home Care serves as the central hub for communication among cl ...
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Marketing Specialist, Retention
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Marketing Specialist, Retention
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ZAR IT Solutions Newark, United StatesJob Description · Job DescriptionDescription: · Marketing Specialist, Retention · Background: · As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through var ...
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Retention Marketing Specialist
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Primus Software Newark, United StatesJob Description · Job Description · Job Title: Marketing Specialist, Retention · Duration: 9+ Months Contract (Possible extension) · Location: Newark NJ Hybrid – 2days/Week) · Responsibilities include: · • Campaign Strategy: Develop comprehensive retention marketing strategies ta ...
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Marketing Specialist, Retention
2 weeks ago
ZAR IT Solutions Newark, United StatesJob Description · Job Description · Description: · Marketing Specialist, Retention · Background: · As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. · You will conceptualize, execute and automate marketing campaigns thr ...
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Customer Retention Specialist
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Marketing Specialist Retention
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Highbridge Consulting LLC Newark, United StatesOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ office · Background: As a growth marketer, this role will drive retention initiatives to improve customer lifecycle exper ...
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Retention Marketing Specialist
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BEPC Incorporated Newark, United StatesBEPC is looking for a Retention Marketing Specialist in Newark, NJ to join our fast-growing team of consultants · W2 Contract: · 8+ months with opportunities for extensions based on business needs and performance. · **Hybrid Position in Newark, NJ** · Pay Range: · $ /hr. plus w ...
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Retention Marketing Specialist
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Retention Marketing Specialist
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Marketing Specialist, Retention
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Marketing Specialist, Retention
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Home Care Retention Specialist
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Retention Specialist
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Retention Data Specialist
1 week ago
Saint Peter's University Jersey City, United StatesPosting Details · Position Information · Job Title · Retention Data Specialist · Campus · Jersey City Campus · Department · Academic Affairs · Full Time, Part Time, Adjunct · Full Time · Job Description · About Saint Peter's University · Saint Peter's is one of 27 Jesuit colle ...
Marketing Specialist Retention - Newark, United States - HIGH BRIDGE CONSULTING LLC
Description
Job Description
Job DescriptionOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ officeBackground:
As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across client apps and websites. This position is open through a contract role for 'x' months and will report to the Director, Retention.
Responsibilities include: