Jobs
>
Newark

    Marketing Specialist Retention - Newark, United States - Highbridge Consulting LLC

    Highbridge Consulting LLC
    Highbridge Consulting LLC Newark, United States

    1 week ago

    Default job background
    Description
    Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ office

    Background:
    As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience.

    You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across client apps and websites.

    This position is open through a contract role for 'x' months and will report to the Director, Retention.


    Responsibilities include:

    Campaign Strategy:

    Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates.

    These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.


    Campaign Execution:
    Plan, execute, and optimize app and web campaigns with inhouse martech tools.

    May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.


    A/B Testing:

    Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.


    Lifecycle Marketing:

    Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.


    Cross-functional collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.


    Retention Metrics Tracking:

    Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.


    Customer Feedback Analysis:

    Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements.

    Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.

    Qualifications:

    3+ years' experience developing and launching email, on-site and app marketing campaigns

    Strong testing and experimentation acumen:
    exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business

    Strong project management, organization, and prioritization skills

    Prior experience working in a cross-functional setup that spans product, tech, QA, program and international teams

    Excellent verbal and written communication skills

    Preference to prior retention marketing experience

    #J-18808-Ljbffr
  • Anchor Health Home Care

    Retention Specialist

    1 week ago

    Anchor Health Home Care Brooklyn, United States

    _At Anchor Health Home Care, we deeply appreciate the privilege of being welcomed into the family circle to provide care for our neighbors' beloved family members._ Our dedicated corporate office team at Anchor Health Home Care serves as the central hub for communication among cl ...

  • BRC

    Housing Retention Specialist

    4 hours ago

    BRC Manhattan, United States

    **DUTIES/RESPONSIBILITIES**: · Assist clinical team in providing follow up services for one year to former Reception Center clients placed into housing to ensure successful transition. Act as liaison between the Reception Center and NY/NY Housing providers. Facilitate psycho-educ ...

  • Lifting Up Westchester

    Housing Retention Specialist

    1 day ago

    Lifting Up Westchester White Plains, United States

    **Summary** · The Housing Retention Specialist has the important role of assisting men and women living in shelters to find housing they can afford in Westchester County and to work with them to reduce the likelihood of returning to shelters. The Specialist assesses an individual ...

  • Primus Software

    Retention Marketing Specialist

    1 day ago

    Primus Software Newark, United States

    Job Description · Job Description · Job Title: Marketing Specialist, Retention · Duration: 9+ Months Contract (Possible extension) · Location: Newark NJ Hybrid – 2days/Week) · Responsibilities include: · • Campaign Strategy: Develop comprehensive retention marketing strategi ...

  • ZAR IT Solutions

    Marketing Specialist, Retention

    2 weeks ago

    ZAR IT Solutions Newark, United States

    Marketing Specialist, Retention contract · 9 months to start · Newark, NJ - Hybrid (2 days onsite) · $60.14/hr. · Background: · As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate ...

  • Synergy Interactive

    Marketing Specialist, Retention

    6 days ago

    Synergy Interactive Newark, United States

    Job Description: · As a Retention Marketing Specialist, you will play a pivotal role in reducing customer churn and maximizing the retention of our existing customer base globally. This role will primarily focus on executing campaigns across web and mobile/app platforms, leveragi ...

  • Primus Software

    Retention Marketing Specialist

    4 days ago

    Primus Software Newark, United States

    Job Description · Job Description · Job Title: Marketing Specialist, Retention · Duration: 9+ Months Contract (Possible extension) · Location: Newark NJ Hybrid – 2days/Week) · Responsibilities include: · • Campaign Strategy: Develop comprehensive retention marketing strategies ta ...

  • ZAR IT Solutions

    Marketing Specialist, Retention

    1 week ago

    ZAR IT Solutions Newark, United States

    Job Description · Job DescriptionDescription: · Marketing Specialist, Retention · Background: · As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through var ...

  • ZAR IT Solutions

    Marketing Specialist, Retention

    2 weeks ago

    ZAR IT Solutions Newark, United States

    Job Description · Job Description · Description: · Marketing Specialist, Retention · Background: · As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. · You will conceptualize, execute and automate marketing campaigns thr ...

  • BEPC Incorporated

    Retention Marketing Specialist

    2 weeks ago

    BEPC Incorporated Newark, United States

    BEPC is looking for a Retention Marketing Specialist in Newark, NJ to join our fast-growing team of consultants · W2 Contract: · 8+ months with opportunities for extensions based on business needs and performance. · **Hybrid Position in Newark, NJ** · Pay Range: · $ /hr. plus w ...

  • Liberty Home Guard

    Customer Retention Specialist

    1 week ago

    Liberty Home Guard Brooklyn, United States

    **Responsibilities**: · - Build strong relationships with customers. · - Excellent communication skills with co-workers and customers. · - Showcase ability to keep customers on board through critical thinking and articulate communication of Liberty Home Guard's value proposition ...

  • HIGH BRIDGE CONSULTING LLC

    Marketing Specialist Retention

    6 days ago

    HIGH BRIDGE CONSULTING LLC Newark, United States

    Job Description · Job DescriptionOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ office · Background: · As a growth marketer, this role will drive retention initiatives t ...

  • Synergy Interactive

    Retention Marketing Specialist

    1 week ago

    Synergy Interactive Newark, United States

    Background: · As a growth marketer, this role focuses on enhancing the customer lifecycle experience by driving retention initiatives. Reporting to the Director of Retention, you'll conceptualize, execute, and automate marketing campaigns across various stages of the customer jo ...

  • Synergy Interactive

    Retention Marketing Specialist

    3 days ago

    Synergy Interactive Newark, United States

    *This will be starting out as a 9 month contract and is hybrid 1-2x a week in Newark, NJ* · As a growth marketer, this role will focus on enhancing the customer experience and increasing retention rates. Responsibilities include strategizing, executing, and optimizing marketing c ...

  • Synergy Interactive

    Marketing Specialist, Retention

    1 week ago

    Synergy Interactive Newark, United States

    Responsibilities include: · • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value pr ...

  • Magnit, Inc.

    Marketing Specialist, Retention

    1 week ago

    Magnit, Inc. Newark, United States

    As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across the client's apps and website ...

  • Heart to Heart Home Care

    Home Care Retention Specialist

    4 hours ago

    Heart to Heart Home Care Bronx, United States

    **Job description** · Heart to Heart Home Care is seeking an experienced Home Care Retention Specialist to join our growing team · **Responsibilities**: · - Follow up with **all **required parties to ensure resolution and continuation of the patient services in an event of possib ...

  • VillageCare

    Retention Specialist

    5 days ago

    VillageCare New York, United States

    Retention Specialist -Bilingual Spanish (Hybrid) · VillageCareMAX - 112 Charles Street, New York, NY 10014 · COME WORK FOR THE LEADING, LOCAL MANAGED CARE COMPANY - VILLAGE CARE · VillageCare is looking for a self-motivated and Bilingual Retention Specialist to join our team. The ...

  • VillageCare Senior Living

    Retention Specialist

    23 hours ago

    VillageCare Senior Living New York, United States

    Retention Specialist -Bilingual Spanish (Hybrid) VillageCare. MAX - 112 Charles Street, New York, NY 10014 COME WORK FOR THE LEADING, LOCAL MANAGED CARE COMPANY - VILLAGE CARE VillageCare is looking for a self-motivated and Bilingual Retention Speci Retention, Specialist, Bilingu ...

  • Saint Peter's University

    Retention Data Specialist

    1 week ago

    Saint Peter's University Jersey City, United States

    Posting Details · Position Information · Job Title · Retention Data Specialist · Campus · Jersey City Campus · Department · Academic Affairs · Full Time, Part Time, Adjunct · Full Time · Job Description · About Saint Peter's University · Saint Peter's is one of 27 Jesuit colle ...