- Campaign execution, optimization, and ongoing ad monitoring
- Analyze ad experiences with the objective to mitigate any brand risk
- Define/manage campaign objectives in a fast paced, ever-changing environment
- Influence campaign strategy - staying aligned and working towards achievable outcomes
- Work with cross-functional teams to leverage expertise, decipher technical requirements, and inform solutions
- Collaborate with business stakeholders to establish clear marketing goals and deliverables
- Ad hoc issue investigation and quantification of business impact
- Communicate results consistently and clearly
- Contribute to test ideation - hypothesis, measurement, design
- Create and organize regular reporting documents and status updates
- Data analytics Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first mindset
- Project management Experience with planning and leading projects end-to-end
- Campaign Management - Experience with setup and day to management of marketing campaigns within Microsoft Ads, Google, and Meta
- Bachelor's degree in business, finance, applied mathematics or related field preferred
- 2-5 years professional experience
- General knowledge of Paid Search Marketing a plus
- Ability to conceptualize business problems and solving them through data analysis
- Curious in nature and enjoys sleuthing data to identify insights
- Works well independently while maintaining collaborative relationships with team
- Strong oral and written communication skills - comfortable presenting to groups
- Strong personal work ethic, including personal initiative and ownership
- Ability to manage multiple projects simultaneously and balance priorities
- Experience with SQL scripting and self-serving on data from multiple data platforms
- Working knowledge of paid search ads - campaigns, experience, and branding
- Microsoft, Meta, Google GDN & other online marketing platform experience a plus
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Project Manager - Bellevue, United States - Bayone
Description
Notes from the HM Call:
HM - Lewis Sam: lewissam /
Ruchir Dutta :
ruchira-dutta /
Bellevue WA (preferred)
Duration:
Till Jan 2024 with possible extension
Must Have:
Paid Marketing Exp (Marketing/Campaign Management)
More Analytical mindset
SQL, python and Excel
Problem-solving
Interview Process:
Excel Test 45 min.
Analytical and technical skills.
Communications Skill
Day to Day:
This person will be involved in Operations, campaign management, data analysis, understanding what's going on, coordinating with stakeholders and other team members.
Python or other programming languages will be helpful.
Exp in Developing Tableau would be a plus. (not required)
50% of work is done in Excel on daily basis
SQL is also imp.
Should have good understanding of how to look data, using MS Excel, find errors, looking at chart, writing queries.
Day to Day Responsibilities of this Position and Description of Project:
Marketing Business Analyst
We are seeking a talented Marketing Business Analyst to shape and execute our global Paid Search strategy.
You will be responsible for executing day-to-day operations, reporting, budgeting, and optimization of eBay's Microsoft, Google, and Meta Display campaigns within the Global Marketing team.
Display & Social Campaigns is a significant & growing part of eBay's broader Performance Marketing organization and stands as one of the key potential growth drivers for the business.
With unmatched inventory eBay is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers.
Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature best practices across markets and 3) strategically invest in platforms and tools to improve operations, 4) Understanding customer need, improving customer journeys, and ensuring consistent brand experience.This is a fantastic opportunity for an individual who is detail-oriented, enjoys working in an result-driven team, is methodical, takes ownership, and can quickly synthesize KPIs.
Responsibilities:
Top 3 Skills:
