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    Remote Digital Lead Director - Philadelphia, United States - BCI Acrylic Independent Dealers

    BCI Acrylic Independent Dealers
    BCI Acrylic Independent Dealers Philadelphia, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    Job brief

    • Lead our demand and lead generation planning efforts, including the overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
    • Develop campaign strategies that leverage the full scope of marketing programs, including online, tradeshow and events, email nurturing programs, telemarketing, advertising, and more
    • Work with the marketing communication team to develop targeted content assets
    • Manage the lead qualification process using predictive lead scoring and refine end-to-end campaign and lead management processes
    • Own the conceptualization of demand creation, nurturing, and scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
    • Systematically monitor and analyze performance against lead and other marketing goals and over past performance and continually drive Marketing ROI to optimize the program and ongoing growth, looking for areas for additional investment in time and money
    • Provide a weekly report to VP and senior leadership for KPIs, work with the leadership team to define demand generation strategy
    • Package based on fix+bonus
    Qualifications
    • 5+ years' experience in leads and demand generation for B2B business
    • Strong strategic thinking, tying lead generation activities to overall company go-to-market strategy
    • Prior demand generation experience targeting mid-market/enterprise companies.
    • Strong business and marketing acumen and results-oriented
    • Highly knowledgeable about marketing automation systems
    • Experience partnering with Sales on pipeline development (e.g. Salesforce, Pipedrive, etc.)
    • Highly self-motivated contributor with a proven track record of results
    • Personal drive to push your career forward If you're an experienced marketer on your way up, creative, analytical, detail-oriented, and comfortable working in a fast-paced environment, we'd love to talk to you.
    • Four-year Bachelor or Master's Degree. Majored in Business, Marketing, Retail business or related field
    • Can work in a fast-paced environment and deal with ambiguity and stress and stay cool

    To apply, please submit your application to:

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