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Marketing Manager - Cincinnati, United States - Illinois Tool Works Inc.
Description
ITW Evercoat is the global leader in the manufacture of professional auto body repair fillers and putties, adhesives, professional car care, recreational marine patch and repair products.
We are known for our unique
80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity . Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL.
In coordination with the Strategic Marketing Director, lead a team to define, develop and execute comprehensive marketing plans for the Global Body Repair division.
The Marketing Team performs a key role in informing the long-range strategic plan and annual plan in collaboration with the Sales Organization and Division Leadership.
The Marketing Manager also develops and executes all divisional promotional activity, including advertising, events, customer and end user loyalty programs, and sales/distribution support.
Essential Duties and Responsibilities:
Coordinates with Strategic Marketing Director, product management, R&D and Market Research Analyst to develop and execute effective new product launch plans, marketing strategies and programs aligned with compelling product, brand and customer value propositions.
Marketing programs should be informed with customer and consumer insights, industry trends and market conditions and include ways to effectively measure end user engagement and ROI for the division.
Leads and develops a team of high performing marketing professionals.Ensures Team is managing projects and priorities in line with the company's Annual and Long- Range Plan.
Guides efforts to effectively execute customer and end user marketing strategies, support Sales and Distribution and related communication design and graphics design support.
Works closely with the Product Management and Sales Organization to develop and execute market launch programs, selling tools and promotions.
Partner with a talented sales force to maximize the performance of product categories with major retailers, wholesale distributors, and jobbers in key markets around the globe.
Effectively measures and reports engagement metrics and ROI on divisional marketing programs, including monitors launches against targets.Manages marketing budget to annual business plan and provides monthly updates to outlook expenses to the Strategic Marketing Director.
Manages continuity of Evercoat's commercial message and branding for our Evercoat and Auto Magic product portfolios
Responsible for development and implementation of Evercoat marketing, advertising, new product launches, web site, press releases, and all other forms of communication to Evercoat's distribution network and end users, to including social media.
In coordination with Strategic Marketing Director and Marketing Team - uncovers high potential areas of unmet needs in target markets where the business can take a leadership position.
Coordinate and manage all arrangements and Marketing activities for all trade shows, front to back, including leads generation and capture and maximizing post event return on investmentOwns and maintains the company's contact database, including all customers and end user registrations, including strategies to maximize its potential
Maintains Evercoat and Auto Magic gear stores, including managing its budget to the divisional annual business plan.
Supports and executes ITW's Front to Back 80/20 framework and participates in ITW Toolbox projects to maximize the potential of our marketing strategies and programs.
Work with Strategic Marketing Director on special projects as needed.Other duties may be assigned.
Education and Experience:
Bachelor's degree in Marketing or related field required with a minor or experience in marketing; MBA preferred
Minimum of seven years marketing experience; leadership experience preferred.
Experience in the Automotive Aftermarket with knowledge of paint/chemical industry desired.
Qualifications and Skills:
Success in driving organic growth in multi-step distribution channels as well as retail required.
A proven history in leading projects with cross functional teams and strategic influencing of senior management. Demonstrated ability to influence without direct reporting relationships.
Demonstrated strong strategic thinking skills and flexibility in approach to achieving objectives.
Thorough knowledge of business finance, strategic planning and product planning required.
Excellent verbal and written communication skills.
Ability to travel domestically and internationally minimum 30% of time
Multi-lingual ability desired
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