- Decide final components to deliver against brief in partnership with Consumer Integrated Marketing
- Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy
- Track performance and asserting recommendations for marketing plan enhancements to help meet business targets
- Develop and own the strategic narrative on a number of key initiatives to drive demand for the company's Consumer Home category
- Nuances of key customer segments and home competition within key DMAs
- Monitor and remain accountable to key KPIs (e.g. ,business results, in-market performance, brand health metrics)
- Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle
- Specific support may be leveraged for our mobile and home platforms, as well as for key segments and initiatives spanning the full Home portfolio
- Bachelors degree in Marketing, Business, or Market Research or 4+ years of relevant work experience
- 6+ years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans
- Ability to balance multiple priorities and meet deadlines in a dynamic environment
- Ability to translate market knowledge and strategy into compelling stories and tools for the business teams
- Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
- Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders
- Medical, Dental, & Vision Insurance Plans
- 401K offered
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Marketing Analyst - Bernards, United States - KellyMitchell Group
Description
Job Summary:
Our client is seeking a Marketing Analyst who will be responsible for the ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
Duties:
Desired Skills/Experience:
Benefits:
