- Ownership of end-to-end marketing plan and outcomes for CMO organization, including strategic direction, narrative, planning, and process for all MarCom initiatives.
- Decide final components to deliver against brief in partnership with Consumer Integrated Marketing.
- Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy.
- Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.
- Specifically, on the Consumer Home Marketing Activation team, in this role, you will need to:
- Develop and own the strategic narrative on a number of key initiatives to drive demand for the client's Consumer Home category.
- Understand the nuances of key customer segments and home competition within key DMAs.
- Monitor and remain accountable to key KPIs (e.g., business results, in-market performance, brand health metrics).
- Partner with CMO peer teams and business unit stakeholders to develop fully optimized marketing plans and oversee end-to-end programs through project life cycle.
- Specific support may be leveraged for our mobile + home platforms, as well as for key segments and initiatives spanning the full home portfolio
- Bachelor's degree in Marketing, Business, or Market Research or four or more years of relevant work experience.
- Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans.
- The ability to balance multiple priorities and meet deadlines in a dynamic environment.
- The ability to translate market knowledge and strategy into compelling stories and tools for the business teams.
- Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
- Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.
- Master's degree.
- Digital experience of trends and key business drivers.
- Skill in designing custom research approaches to gain broader or deeper consumer and market insights.
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Strategic Marketing Analyst - Basking Ridge, United States - APR Consulting
Description
We are looking for a Telecom Strategic Marketing Analyst who will be a part of the Marketing Activation team.
Location: Open to candidates in Basking Ridge, NJ or New York, NY - hybrid
Position: Telecom Strategic Marketing Analyst
Pay: $55-62/hr. on W2 depending on years of experience
Duration: 8 months or longer
Note: Average of 2x a week in office. Regularly scheduled days are Tues/Weds, but it may shift occasionally based on business needs.
Our client is a worldwide telecommunications company that offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers' demand for mobility, reliable network connectivity, security, and control.
Responsibilities:
Must Have Skills:
Even better if you have:
About APR:
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
This particular client may require all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Don't miss out on this amazing opportunity If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you
