- As a Contractor on the Marketing Activation team, your responsibilities will include:
- Ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
- Decide final components to deliver against brief in partnership with Consumer Integrated Marketing.
- Commission creative, PR, media, engagement, CX, VBM and local/field-marketing to execute on marketing plan elements, based on strategy.
- Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.
- Develop and own the strategic narrative on a number of key initiatives to drive demand for Verizon's Consumer Home category.
- Understand the nuances of key customer segments and home competition within key DMAs.
- Monitor and remain accountable to key KPIs (e.g. ,business results, in-market performance, brand health metrics).
- Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle.
- Specific support may be leveraged for our mobile + home platforms, as well as for key segments and initiatives spanning the fullHome portfolio
- In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the 140 West Street,NYC or Basking Ridge,NJ locations.
- You are curious about what people need and want.
- You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.
- Bachelor's degree in Marketing, Business, or Market Research or four or more years of relevant work experience.
- Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans.
- The ability to balance multiple priorities and meet deadlines in a dynamic environment.
- The ability to translate market knowledge and strategy into compelling stories and tools for the business teams.
- Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors,risks, and opportunities.
- Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.
- Master's degree.
- Digital experience of trends and key business drivers.
- Skill in designing custom research approaches to gain broader or deeper consumer and market insights.
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Marketing Analyst - Basking Ridge, United States - eTeam
Description
Job Title: Marketing AnalystLocation: Basking Ridge, NJ or 140 West Street, NYC (Hybrid)
Duration: 6-12+ Months
Description: