- Partner with other commercial and cross-functional teams to develop overarching brand strategy and the Annual Marketing Plans for products under his/her responsibility and the broader market opportunities.
- Own annual and monthly business forecasting and product level demand planning, with the primary objective of ensuring forecast accuracy and product production schedules meet anticipated demand levels.
- Work with Sales Training and Field Sales leaders to develop and execute short and long-term sales initiatives.
- Partner with Strategic Accounts team to develop regional and national contracting targets, strategies and tactics.
- Drive strategic product planning, product & clinical innovation pipeline and launch plans, and brand lifecycle management with Global Upstream marketing, supply and cross-functional partners.
- Build key opinion leader support for efforts in market development, evidence generation, and peer education.
- Provide business input on Reimbursement strategy for both commercial and government payor programs.
- Lead development and approval of promotional materials and claims through the Promotional Review Committee.
- Participate in customer field rides and programs to evaluate and understand market and customer needs.
- Develop important brand KPI's, analyze data and refine brand insights with Market Research and Sales Analytics.
- Manage assigned A&P (Advertising & Promotion) and T&E (Travel & Entertainment) expenses within budget.
- Remain compliant with internal SOPs including customer compliance, promotional review, and expense reporting.
- Create and execute development plans for direct reports
- BA/BS Required, MBA is preferred
- Marketing focus is preferred
- 10-15 years of combined Upstream and/or Downstream Marketing experience
- 5-10 years of medical device or hospital contracted product management experience
- Experience with healthcare market development, including key opinion leader engagement and clinical education
- Digital media, marketing analytics, and brand planning experience preferred
- Team leadership experience, with direct management and development of a commercial team
- Strong influence management and strategic leadership skills, with the ability to positively impact others
- Energy and passion to deliver business commitments, with a track record of execution and results
- Demonstrated ability to effectively present concepts and recommendations in executive audiences
- Customer focused, with the ability to develop insights into customer needs and differentiated business values
- Self-motivated, with strong organizational skills and the ability to prioritize multiple, conflicting tasks
- Exceptional oral and written communication, ability to translate analytics into commercial insights and actions
- Experience leading and building teams Collaborative team player with strong interpersonal skills
- Inclusion, Diversity and Equity - We are committed to welcoming, celebrating and thriving on Diversity Learn more about Employee Inclusion Groups on our website )
- Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
- Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
- Your Wellbeing: We offer Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
- Flexibility: Hybrid Work Model (For most professional roles)
- Training: Hands-On, Team-Customized, Mentorship
- Extra Perks: Discounts on fitness clubs, travel and more
-
Smith & Nephew Fort Worth, United StatesDirector of Marketing, US Advanced Wound Care Products page is loaded · Director of Marketing, US Advanced Wound Care Products · Apply · locations · Fort Worth · US - Field · time type · Full time · posted on · Posted 4 Days Ago · job requisition id · R75337 · Life Un ...
-
Registered Nurse
1 day ago
DFW Home Health Fort Worth, United States Full timeWe are hiring for a full-time Registered Nurse in the Benbrook area. · Salary based on full-time employment and max productivity: $85000 to $90000 per year · At DFW Home Health, a part of LHC Group, we embrace a culture of caring, belonging, and trust and enjoy the meaningful con ...
-
Physical Therapist Assistant
1 day ago
DFW Home Health Fort Worth, United States Full timeWe are hiring for a full-time Physical Therapy Assistant in the Haltom City area. · Salary based on full-time employment and max productivity: $60000 to $70000 per year · At DFW Home Health, a part of LHC Group, we embrace a culture of caring, belonging, and trust and enjoy the m ...
-
Primary Care Physician
2 days ago
One Medical Fort Worth, United States Full timeAbout Us · One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible and enjoyable. But this isn't your average doctor's office. We're on a mission to transform healthcare, which means improving the experience fo ...
-
Family Medicine Physician
2 days ago
One Medical Fort Worth, United States Full timeAbout Us · One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible and enjoyable. But this isn't your average doctor's office. We're on a mission to transform healthcare, which means improving the experience fo ...
-
Call Center Csr Ii
1 week ago
CIBC Worth, United StatesWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Skyline Solutions Normandy, TX, United States FreelanceThis job description is for a Technical Sales / Account Management Engineering position in Normandy, TX. · If you are not familiar with Texas Instruments (TI), it is a global company that designs and manufactures analog ICs and embedded processors. With the help of talented indiv ...
-
Marketing Manager
1 week ago
Apex Solutions Edgecliff Village, United StatesAbout the Company · We are a globally leading manufacturer of high-quality wood-based materials. Since our business began in 1897 with a single sawmill, Kronospan has developed a unique supply chain with over 35 production sites and 21 distribution centers in 28 countries, and mo ...
-
Sales Management
2 weeks ago
Cascade Enterprises Westover Hills, TX, United States FreelanceJob Offer - Immediate Full-Time Sales / Marketing / Communication Position in Westover Hills, TX · **Location:** · - Landstr. 28-30 · - 57223 · - Kreuztal · - Westover Hills, TX · **Sales Management / Inside Sales (m/f/d)**: MONOWii is a premium service provider for textile suppl ...
-
long term care products position
1 week ago
Claudia Salas - State Farm Agent Dallas, TX, United StatesPosition Overview · Successful State Farm Agent is seeking a qualified professional to join their winning team for the role of Long Term Care Products Position - State Farm Agent Team Member. We seek an energetic professional interested in helping our business grow through value- ...
-
Long Term Care Products Position
6 days ago
Claudia Salas - State Farm Agent Dallas, United StatesPosition Overview · Successful State Farm Agent is seeking a qualified professional to join their winning team for the role of Long Term Care Products Position - State Farm Agent Team Member. We seek an energetic professional interested in helping our business grow through value- ...
-
Long Term Care Products Position
1 week ago
Claudia Salas - State Farm Agent Dallas, United StatesPosition Overview · Do you have aspirations to run your own business? If so, you may want to consider working in the office of Claudia Salas - State Farm Agent. As a member of our agency team, you have an opportunity to experience first-hand what it takes to be a State Farm Agent ...
-
Long Term Care Products Position
3 days ago
Claudia Salas - State Farm Agent Dallas, United StatesJob Description · Job DescriptionPosition OverviewSuccessful State Farm Agent is seeking a qualified professional to join their winning team for the role of Long Term Care Products Position - State Farm Agent Team Member. We seek an energetic professional interested in helping ou ...
-
Long Term Care Products Position
3 days ago
Claudia Salas - State Farm Agent Dallas, United StatesJob Description · Job DescriptionPosition OverviewSuccessful State Farm Agent is seeking a qualified professional to join their winning team for the role of Long Term Care Products Position - State Farm Agent Team Member. We seek an energetic professional interested in helping ou ...
-
Long Term Care Products Position
1 week ago
Claudia Salas - State Farm Agent Dallas, United States Full timePosition Overview · Do you have aspirations to run your own business? If so, you may want to consider working in the office of Claudia Salas - State Farm Agent. As a member of our agency team, you have an opportunity to experience first-hand what it takes to be a State Farm Agent ...
-
Long Term Care Products Position
15 hours ago
Claudia Salas - State Farm Agent Dallas, United StatesJob Description · Job DescriptionPosition Overview · Do you have aspirations to run your own business? If so, you may want to consider working in the office of Claudia Salas - State Farm Agent. As a member of our agency team, you have an opportunity to experience first-hand what ...
-
Cascade Ventures White Settlement, United StatesLocation: 45884 Gelsenkirchen-Rotthausen | Contract type: Full-time/part-time, permanent | Job ID: 821931 · PENNY is part of the REWE Group and employs over employees in around 2,140 stores, 10 logistics locations and the headquarters. In the PENNY team, we are strong together an ...
-
Cleaning staff
2 weeks ago
Apex Ventures Dalworthington Gardens, TX, United States Freelance**Your Responsibilities**: · - Cleaning and maintenance of office, meeting, and social rooms · - Compliance with health and safety regulations · - Timely completion of all cleaning tasks · - Consideration of operating instructions and application guidelines for cleaning and care ...
-
Career changer in sales
2 weeks ago
Velocity Ventures Dalworthington Gardens, TX, United States Freelance**Your-Entry** supports well-known partner companies in the telecommunications and energy industries with their personnel search for personal customer consultation in Dalworthington Gardens, TX. We offer everyone the chance to enter the sales field · **Three steps to your success ...
-
Float Pool RN Endoscopy
1 week ago
Medical City Fort Worth Fort Worth, United StatesDescription · Introduction (PRN II, day shift)Do you have the PRN career opportunities as a(an) RN Float Pool Endoscopy you want with your current employer? We have an exciting opportunity for you to join Medical City Healthcare which is part of the nation's leading provider of ...
Director of Marketing, US Advanced Wound Care Products - Fort Worth, United States - Smith & Nephew
Description
Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. The Director of Marketing, US Advanced Wound Care Products, is responsible for overseeing the commercial development and activation of messages and tactics for the $150M US family of Wound Care foam dressings, pressure injury solutions, and skin care products including brands ALLEVYN , LEAF , and SECURA . This portfolio plays a critical growth role for one our key global franchises priorities, as well as helping form the long-term strategies for how customers can address pressure injuries, a critical challenge in hospitals and post-acute facilities today.These brands are premium performance offerings to customers in acute care Hospitals, Wound Care Centers, Long Term, and Home Care channels. This role will be responsible for launching major growth initiatives each year with our field sales force, Channel Management, Key Accounts, Clinical Support Specialists, Medical Education.
What will you be doing?
Develop, own, and implement an integrated marketing plan designed to drive demand, engage the field sales force, improve messaging, and increase utilization of Smith & Nephew products. This includes:
Stay connected and receive alerts for jobs like this by joining our talent community.
We're more than just a company - we're a community Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Director of Marketing, US Advanced Wound Care Products professionals in Fort Worth
-
David Rico
Agile Coach