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    Director of Public Sector Marketing - Washington, United States - VALID8 Financial

    VALID8 Financial
    VALID8 Financial Washington, United States

    3 weeks ago

    Default job background
    Description
    Clearview AI is searching for a

    Director of Public Sector Marketing

    to design and drive high-impact pipeline
    generation programs leading to closed-won bookings. The Director, Public Sector Marketing will lead a
    growing team aligned to sales, utilizing data and historical performance to inform quarterly plans and
    strategies. This key hands-on leader will be responsible for coordinating and managing a comprehensive
    marketing approach, including Field and Account-Based Marketing, thought leadership, web, content, social
    media, and more.
    This role demands hands-on leadership in overseeing in-house marketing projects, requiring expertise in
    the implementation of digital ad campaigns, encompassing SEO, Google Adwords, and performance-based ads. The ideal candidate excels in analyzing market trends, orchestrating events such as webinars
    and trade shows, and demonstrates advanced proficiency in HubSpot. Budget management skills are
    essential. Additionally, the role necessitates strong direction-giving and copy editing abilities to refine
    marketing communications and messaging effectively.

    Location:
    Washington, DC / Remote

    Responsibilities:

    • Team leadership: proven experience as a manager, building team performance and culture in a
    high-growth environment

    • Planning and execution: demonstrable skill working with teams to build and execute quarterly and
    yearly plans aligned with company's overall goals and strategy, including budget management,
    and projection of results; project and plan for department staffing needs

    • Performance monitoring and management: proven track record using analytics to monitor and
    optimize program performance, including investment rationalization, based on past performance
    and results

    • Sales alignment and partnership: experience working in partnership with sales and customer
    success teams enabling reps with account engagement programs leading to opportunity
    discovery and pipeline generation.

    • Opportunity and

    Market Development:
    responsible for coordinating with business development for
    market presence and customer engagement, analyzing market trends to identify growth
    opportunities and challenges

    • Lead the selection of suitable events by analyzing historical ROI and event background. Provide
    direction on necessary materials for an impactful event

    • Lead digital marketing initiatives from conception to full implementation, including SEO, SEM, and
    other digital channels, to enhance lead generation and brand recognition.

    • Maintain brand voice and pillars to standards, ensure messaging aligns, and assist in crafting
    marketing content and concepts

    Physical Demands:

    • Ability to remain in a stationary position and use a computer for extended periods.
    • Ability to travel as needed to attend conferences and other events

    Requirements:

    • Extensive experience in a senior marketing role (Head of Marketing, Marketing VP/Director, etc.).
    • Direct experience in Federal, State and Local and International Public Sector (law enforcement,
    military, defense) market segments, including field programs, Federal Law Enforcement events,
    paid and earned media, web-site strategy, campaign planning and management, and event marketing

    • Public Sector experience with global scope (e.g. applying US based programs and best-practices
    to other countries, as well as collaborating with geo diverse teams, campaigns and product
    marketing on a global strategy and approach)

    • Successful track record in designing, building and executing field-focused marketing programs
    across digital, first and third party events, and partner ecosystem including resellers and technology
    partners

    Expertise in SEO, SEM, web analytics, Google Adwords, and performance based ads

    Proficiency in CRM tools and digital marketing platforms, specifically Hubspot

    Exceptional leadership, communication, analytical, and project management skills

    Strategic thinker with decision-making capabilities

    Bachelor's degree in Marketing, Communications, or a related field

    Willingness to travel within the United States

    Highly ethical, honest and responsible

    The expected annualized salary compensation for this position is between $90,000 - $160,000 with participation in our stock equity plan, and an annual at-target incentive bonus opportunity of at least 10% of salary at 100% achievement (actual achievement % will vary).

    This estimated salary represents the typical starting rate of candidates hired in a similar role. Factors that may be used to determine your actual salary include relevant experience, skills, and your remote work location.

    Clearview AI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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    Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?

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    Do you have a portfolio? If not, please describe your work in public sector sales.
    Are you located in Washington, DC, Virginia or Maryland?

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    Which CRM tools and digital marketing platforms do you have experience working with?
    We invite you to complete the optional self-identification questions below used for compliance with government regulations and record-keeping guidelines. Any self-identification information provided will not be considered in the selection process.

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    If you believe you belong to any of the categories of protected veterans listed below, please indicate by selecting the appropriate category(ies).

    The hiring employer is subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C VEVRAA) and requests this information in order to measure the effectiveness of the outreach and positive recruitment efforts it undertakes pursuant to VEVRAA.
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    We are required by law to provide equal employment opportunity to qualified people with disabilities.

    We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities.

    To do this, we must ask applicants and employees if they have a disability or have ever had a disability.

    Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.


    Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so.

    Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions.

    Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

    For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S.

    Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at
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