- Establish and execute a developer marketing strategy in collaboration with product, developer relations, business development, and GTM teams.
- Produce creative campaigns and moments alongside product and developer relations to grow awareness of our platform and products and drive greater adoption.
- Drive the full cycle of product marketing, from informing product strategy to building GTM strategies, creating major launch moments to driving long-term adoption.
- Develop product positioning and messaging informed by user research, competitive research, and a real understanding of how our most products actually work.
- Keep a pulse on our competitive landscape and become the go-to expert for your audience to help shape the product roadmap and strategy.
- Work closely with a range of cross-functional teams-product managers, comms, legal, and GTM functions-to develop go-to-market strategies and drive launches for our products.
- Collaborate with product and GTM teams to create a cohesive and clear message for developers, and create marketing assets for a range of contexts and audiences
- 5+ years experience in a marketing role.
- Experience marketing highly technical products, especially API products. Ability to break down technical concepts in ways that everyday people can understand.
- Experience marketing to different audiences and roles, ideally including developers, as well as product managers and business executives.
- Excellent written and verbal communication, with experience writing for technical audiences.
- Excellent project management skills, with an uncanny ability to keep multiple work streams and cross-functional partners and vendors in sync around timelines.
- Data-oriented curiosity-you have a track record of digging into the data and qualitative customer insights to drive decisions.
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Product Marketing Manager - Bellevue, United States - Aditi Consulting
Description
Responsibilities:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
