- Defines goals
- Conducts market analysis
- Defines customer segments and determines target markets
- Defines central initiatives
- Develops value propositions and messaging framework
- Builds and drives marketing plan
- Analyzes the best marketing channels for strategic execution of product lines and industries
- Launches channel activities (Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email, Online Ads and Social Media, etc.) to attract customers to our content
- Develops new content to engage customers for existing and new product lines, industries and trends
- Develops processes and systems to optimize the entire marketing process and conversion rates
- Measures and strengthens conversion rates, sales cycle time, and leads generation
- Growth numbers for industry team from marketing including leads and new business
- Bachelor's degree from fully accredited four-year institution or equivalent work experience is required
- 5+ years of experience in strategic marketing, management and direct sales, preferably as a Market Analyst, or equivalent experience
- Proven understanding and experience of using PC and Windows OS
- Proven understanding and experience working with MS Office Suite, with strong Excel skills
- Expertise in developing and driving marketing strategies (primarily online, across all digital marketing channels)
- Excellent ability to solve what appears to be unwinnable situations
- Written and verbal communication and active listening skills
- Ability to adjust behavior style to successfully interact with others when addressing challenges and objectives
- Knowledge of marketing strategies and proper short- and long-term execution
- Knowledge of ChemPoint products, improved services and industries served
- Knowledge of ChemPoint IT applications
- General office work environment
- Must be able to travel up to 10% of the time. Travel may vary in frequency and duration.
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Description
We value passion, energy, and enthusiasm to ignite transformation in our industry.Start your career journey with ChemPoint Be part of our team that is transforming the chemical, ingredient, and industrial finished products industry.
The primary purpose of the Marketing Manager is to develop and implement customer-facing strategic marketing plans in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint.
WHAT YOU'LL DO:
Partners with Product Managers to develop targeted marketing plans by industry team--30%
Sr. Mgr Marketing--Area of responsibility performance; direct supervision
Supplier Partners--Engages with supplier partners to build and implement a strategic marketing plan, acting as an extension of their business
Product Manager / Industry Manager--Provides general marketing direction regarding product line and customer strategies
Business Development--Develops marketing strategy to grow the business portfolio
Technology--Co-develops dashboards and online marketing
Financial Responsibility:
Education/Experience/Training:
Leading Change--Driving organizational and cultural changes needed to achieve strategic objectives; catalyzing innovative ways to improve results by transforming organizational culture, systems, or product/services; helping others overcome resistance to change.
Execution and Driving for Results--Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement
Active Learning--Seeking and demonstrating opportunities to gain new skills, knowledge, and experiences; quickly assimilating and applying new information and skills to improve sales results.
Physical Demands/Environmental Conditions/Other Requirements:
The salary range for this position is $109,500 - $164,300 annually. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location. In addition, this position is eligible for incentive pay. Available employee benefits include health, vision, and dental. We also provide 401k matching for retirement and paid time off.
We are ChemPoint. We are fanatical about every customer and supplier interaction and dedicated to reaching customers and delivering actionable insights to enable producer success. We're the leader in the marketing, sales, and distribution of specialty and fine chemicals. ChemPoint represents over 70 suppliers and 220 product lines in North America, Latin America, the Middle East, and Africa.
We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees' physical, emotional, and financial wellbeing.
ChemPoint supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe
We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities.
ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.
ChemPoint does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms (collectively Recruiting Firms). Recruiting Firms must enter into a Master Services Agreement (MSA) with ChemPoint prior to submitting any information relating to a potential candidate. All searches must be initiated by ChemPoint's Talent Acquisition team and candidates must be submitted via Applicant Tracking System (ATS) by approved vendors who have been expressly requested to make a submission for a specific job opening. No placement fees will be paid to any firm unless the aforementioned conditions have been met. Contacting our hiring managers directly is prohibited.
