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Analyst - Marketing Analytics - Corporate - Nevada, United States - MGM Resorts International
Description
Analyst - Marketing Analytics - Corporate page is loadedAnalyst - Marketing Analytics - Corporate
Apply
locations
Home Office - US, NV
time type
Full time
posted on
Posted 2 Days Ago
job requisition id
249110
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM's database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts' portfolio.
The Analyst will provide actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance.
This individual will support a world-class Marketing Analytics team and help define its required technology and toolset.As part of our team, you'll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement analytics initiatives that move the business forward.
THE DAY TO DAY:
Analyzes complex data sets and extracts key insights using various economic, financial, customer, and marketing
methodologies.
Synthesizes data, insights, and consumer research to create presentations that make fact-based
recommendations.
Collaborates with the Marketing Analytics team to communicate recommended approaches to senior leaders and anticipate the future needs of our customers.
shows.
Performs ongoing analysis of segment and offer
performance.
Prepares for and participates in monthly marketing reviews with property and Marketing COE
teams.
Visits properties regularly and participates in marketing strategy
meetings.
Identifies business requirements and collaborates with the Enterprise Reporting team in the pass-off of requirements for execution and BI / IT development.
properties.
Reviews findings with and makes recommendations to the EA leadership and business
partners.
Balances new insight against current projects and continually seeks innovation through ongoing networking and research
efforts.
THE IDEAL CANDIDATE:
Bachelor's degree or equivalent
experience.
At least (1) one year of experience in Marketing Analytics with experience in driving business performance through operational insights and analytics.
Excel.
CERTIFICATIONS,
LICENSES,
REGISTRATIONS:
Gaming license(s) in applicable
jurisdictions
Proof of eligibility to work in the United
States
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
Professional and personal development through programs and networking opportunitiesAre you ready to JOIN THE SHOW? Apply today
About Us
At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape.
From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment.
Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth.
Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks.
We know the importance of respecting each other's differences.
We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners.
We stay committed to taking strong, principled stands on equality to better unify our world.
MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.
We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners.
We stay committed to taking strong, principled stands on equality to better unify our world.MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best.
We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us atWe are an Equal Opportunity Employer.
We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us.
For more information about MGM Resorts International, including our privacy policyand commitment to diversity and inclusion, please visit
. For California residents, also see our California Privacy Notice
that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.
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