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Paid Media Account Director, Luxury Paid Media London Hybrid Remote - Verb Brands
3 weeks ago
Description
ROLE OVERVIEW
Croud is a digital marketing agency with a unique business model , recently named
Sunday Times Best Place to Work
In 2021, Croud acquired VERB Brands. As part of an exciting rebrand, VERB will now be known as
Croud Luxe .
Croud Luxespecialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.
We are looking for an experienced Paid Media professional with an agency background who is passionate about luxury retail. Experienced in both strategy and activation.Working alongside the team, you will be tasked with leading the paid media strategy of
some of our highest profile clients and guide their expansion of digital growth across paid search, paid social and programmatic.
These clients will be some of the biggest names in the luxury space and will be taking the next steps to build a more sophisticated digital framework that can withstand the changes in the industry and deliver results against business KPIs.
Own the relationship between Croud Luxe and your client, leading your aligned team and taking full responsibility of their campaigns from planning to launch, through to ongoing optimisation, reporting & strategic development.
Through this, ensure the client sees continuous growth by setting clear KPI targets and producing action plans to achieve themCroud operates a
hybrid working model
with a
minimum of 3 days a week
based in our
London office
and the remaining days from home if you wish.
RESPONSIBILITIES
Working with the Client Service team and Head of Paid Media you'll provide senior leadership and strategic guidance across the agency's portfolio of clients
Developing and maintaining strong client relations
Identifying where investment is best utilized to support client growth
Supporting the Head of Paid Media and other Account Directors with providing effective support to the Paid Media team
Ensuring high quality work is carried out throughout the team, inline with our agency values
Co-ordinate and delegate work across the teams as necessary
Coach and guide your team to achieve these goals and challenge themselves to grow in their career development
Be at the forefront of Paid Media by keeping up to date with industry trends and nuances seen in Luxury
Help in New Business preparation and pitch attendance
Confidently lead monthly meetings & QBRs with the support of Client Services and your delivery team to deliver actionable insights, media roadmaps & performance reports to the client
Work with agency key stakeholders to align on strategy and ensure client needs are met
Develop imaginative, innovative and effective ideas to improve clients performance
PERSON SPECIFICATIONS
To be successful in this role you will need to:
Have a solid background in paid social or programmatic with ideally (but not essential) secondary knowledge in Paid Search. As well as demonstrable examples of advanced campaign management & reporting features in SA360 and Google Analytics (or alike e.g. Adobe).
We will consider candidates who show a willingness to learn but are proficient in only one channel.
Confidently uses cross-channel knowledge to lead client relationships, ensure the relevant internal teams are collaborating as one account delivery team and to successfully upsell/cross-sell VERB's services where appropriate
Be able to navigate your client through an increasingly dynamic and complex data ecosystem, making sure your strategy is built for the upcoming changes on things like iOS 14.
5, Universal Analytics farewell and 3rd party cookies being discontinued in 2023Demonstrate a strong sense of self-motivation and self-drive
Strong leadership skills:
managing direct reports, coaching & motivating
Proven time management skills
Impeccable attention to detail
Highly organised and an ability to multitask
COMPANY BENEFITS
25 days holiday a year with the option to purchase more
Hybrid working model
Annual performance bonus
Recruitment referrals bonus
Health & wellbeing contributions
Cycle to Work scheme
Free fruit, breakfast cereals and tea & coffee
Regular socials and events planned
Peer to peer recognition scheme 'bonusly'
Enhanced maternity and paternity package
Pension
Employee Assistance Programme
Access to Croud Campus (our bespoke learning and development platform)
Life and income protection
Medical cash plan
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.
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